ROOKIE Will Lead The Fashion Trend In The Future.

Global chain International

Integrated store ROOKIE, as an exclusive shopping center that integrates Nike, Nike Action, Jordan, Converse, Levi s, the five international first-line children's brand, has always been leading the new generation fashion trend. Aiming at Asia's continuous development efforts, we will continue to make efforts in the overall blueprint of the brand development.

In October 17th, "

The Asia based brand launch ceremony was held in Shanghai. With "Sports", "fashion" and "leisure" as the brand positioning of ROOKIE, many international brands and rich products will meet the fashion needs of children in various occasions and provide a new one-stop shopping experience for Chinese consumers.

Brand launches the world's first ROOKIE landing in Asia

ROOKIE brand by

Founded in 2008 and headquartered in New York, HADDAD has been developing rapidly in the past 4 years. At present, the world's developing countries are: USA / Australia / China / Mexico / Indonesia / South Africa / Middle East / South America and so on. It is expected to open 500 stores in the world in 2015 and strive to build the first brand of the global children's wear market.

ROOKIE landed in Asia and headed by China. In September, Asia's first brand image shop opened in Beijing.

It is also reported that it will also enter the market in flagship stores, shopping center stores and department stores in Shanghai, Tianjin, Chongqing, Jiangsu, Nanjing, Guangdong, Fujian, Hangzhou and Hongkong.

Brand release fashion show pulse "future generation" children's clothing trend

In recent years, more and more fashion big brands have begun to pay attention to the children's wear market.

As the main operation of Nike, Nike action, Jordan, Converse, Levi s and other global landmark children's clothing brand integration shop, the target consumer group of ROOKIE is the children and teenagers who are leading the fashion trend in the future. This group is full of vitality and unique personality, and is not bound by the frame. "ROOKIE takes the product of" more fashion, ROOKIE and "as the product positioning, sports, fashion, leisure three elements, aesthetics and practicality.

In the diversified combination of Nike and other international brands, it provides a one-stop shopping experience for future generations and provides clothing matching for various occasions. The general manager of Chen Jiang of Yongxing Dongrun company analyzes the overall positioning of ROOKIE.

The new press conference on the day also fully embodies the "brand culture" emphasized by ROOKIE. The "fashion show" at the scene is divided into three themes: "Sports", "street culture" and "mashup". It can be regarded as the "pulse" of the new year's children's fashion. No matter how individual children can find their own dressing style in this show.

The cute interpretation of the little models makes people feel the trend of children's clothing market, and many parents have found inspiration for children's wear. They say they are very willing to buy these children's clothes that show their personality and fashion sense.