Haining China Leather City Group Participated In CHIC 2013 Successfully.

< p > March 26th - 29, the twenty-first China International a href= "//www.sjfzxm.com" > dress < /a > dress exhibition (CHIC2013) was held in Beijing.

The theme of this exhibition is "Li Lian".

As a "leather cluster base in China", Haining has actively organized excellent fur and leather enterprises to participate in this exhibition.

A total of 8 exhibitors including Haining Siqi home Fur Fashion Co., Ltd., Haining Xian Du Clothing Co., Ltd., Haining Jin Ji Clothing Co., Ltd., Haining Lijia dress Co., Ltd., Haining Yichuan Clothing Co., Ltd., Haining extraordinary fashion garment factory, Haining Snow Princess Fur Fashion Co., Ltd. and Zhejiang warms fur Co., Ltd. were invited to participate in the exhibition. "Haining leather" once again sparkled CHIC.

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< p > among them, Siqi's family has participated in the Expo many times. This year's Expo will bring you a brighter product.

Siqi's home this year introduced foreign high quality leather materials, such as tyre and hide, combined with its own traditional technology to make two processing. The flower pattern and color also made breakthroughs, and the technological level of the whole garment was also improved.

The design of the product includes the design of bump and proximity coloring. Various kinds of fur and materials are also diversified. On the basis of the traditional version, some innovative designs are made for sleeves, collar and hem.

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"P" and "Butterfly" as a new push brand of Haining century Huaxi Garments Co., Ltd., was stunning in this Expo.

As a brand for young fashion and dynamic youth, the main leather materials of butterflies come from Italy, Turkey, Spain and other countries. They are jointly designed and processed with designers in Italy, Turkey and other countries. At the same time, in order to fit in with the young market, butterfly has used different materials such as stitching and collocation, color collision and other innovative techniques. "To participate in the fair is to familiarise the market with the brand new, so as to recommend brands to more people, convey the design and brand concept."

The person in charge said.

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< p > it is understood that since 2004, China's "a href=" //www.sjfzxm.com/news/index_c.asp "leather" /a "city" first group went to CHIC exhibitors, since then, hundreds of Haining leather enterprises have displayed the brand and experienced the experience through the CHIC platform, and take this as a breakthrough to the whole country in Haining.

In 2004, Haining China Leather City organized many enterprises to participate in the exhibition.

Since then, the leather (fur) exhibition area dominated by the "Haining Legion" has become one of the highlights of CHIC every year.

And Haining Leather City in China every year during the period of CHIC skin fashion fashion publishing activities have also become the industry's widely concerned "vane".

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< p > no matter before CHIC, "guiding the progress of China's garment industry, promoting the development of China's clothing brand", or now, "from cost competition to value competition", Haining leather has always been a practitioner of down-to-earth practice, and compared with domestic counterparts, Haining enterprises have taken a first step in many respects.

Taking part in CHIC is not only the need to display corporate image, but also the spirit of "Haining leather".

We are pleased to see that Haining enterprises' understanding of the role of CHIC platform is changing. From the previous direct order, to the launch of new products, and the display of corporate and brand image, this shows that Haining's brand awareness is constantly strengthening.

Enterprises attach great importance to the release of the concept of "CHIC", the largest Chinese Clothing promotion platform in the coming year, and at the same time practice the new business marketing strategy. Some enterprises emphasize the fine decoration of the booth, the high quality of the sales team, some emphasize the new meaning of the booth, the fashion of clothes, some focus on the practical orientation, and the low cost competition, all reflect the differentiated marketing.

From the perspective of corporate reflection, many orders are obtained directly, and more are new customers and potential customers.

This year's changes also come from international fashion brand exhibitors, agents and designers from France, Italy, Canada, Japan and Korea. They are concerned about Haining enterprises, expanding exchanges, seeking cooperation, and even opening up a new way of cooperation between famous international luxury brands and Haining enterprises.

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< p > as one of the three major fashion exhibitions in the world, Beijing exhibition, which has been built for 21 years, is seeking pformation and upgrading. However, for Haining exhibitors, it also requires pformation from direct order to indirect order, from product competition to cultural competition, from tangible value to intangible value upgrading.

For the Chinese garment industry, not only the national brand, but also the regional brand, the channel brand and the manufacturer brand are needed.

The a href= "//www.sjfzxm.com/news/index_p.asp" > Haining < /a > leather is forming a multi-level brand system with the capability of design and production.

This is not only the result of the upgrading of leather in Haining for many years, but also from the CHIC platform.

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