"China Shoes Capital" Produces 1 Billion Pairs Of Shoes Annually, And The Output Value Exceeds 80 Billion Yuan.

< p > the world's footwear industry has attracted the attention of the "a href=" //www.sjfzxm.com/news/index_z.asp "> the fifteenth China (Jinjiang) International Footwear Expo" /a ", and the 18 opening ceremony in Jinjiang, Fujian, China shoe capital.

At the opening ceremony, the Organizing Committee of the footwear Expo revealed that Jinjiang, Fujian, which has the reputation of "China Shoes Capital", has 1 billion pairs of shoes and an annual output value of over 80 billion yuan.

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< p > shoes enterprises, famous brands and prosperous market. At the shoe Expo, Anta and 361 degrees have set up special exhibition hall, and show the latest research and development of new products, causing widespread concern in the industry and consumers.

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< p > according to the introduction, there are more than 3000 manufacturing and operating enterprises in Jinjiang, with over 300 thousand employees, and the output value exceeds 80 billion yuan. The annual output of sports shoes exceeds 1 billion pairs. Among them, sports a href= "//www.sjfzxm.com/news/index_x.asp" > travel shoes < /a accounted for 40% of the total output of the country and 20% of the world's total output.

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< p > Jinjiang, a county town located on the southeastern coast, currently has 130 brand names, such as "China famous trademark" and "China famous brand product". It ranks first in the country's county-level cities, and has won 14 regional brands such as "China Shoes Capital", "world jacket capital" and "national sports industry base".

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< p > Jinjiang has invested more than 50 companies to hire sports and movie stars as spokesmen for corporate image and broadcast advertisements in prime time of CCTV and some provincial satellite TV stations.

According to incomplete statistics, since 2004, Jinjiang shoe enterprises have launched tens of billions of advertisements in CCTV and local satellite TV.

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< p > officials of the Organizing Committee of the shoe fair said that the footwear industry in Jinjiang has a complete and complete industrial ecological chain. It has formed a good pattern of the production of shoes, shoes, shoes, leather, shoes and chemical industries and so on, and has formed a coordinated production division of social division of labor and independent matching.

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At present, Jinjiang also has a large number of mold development, shoe design, management consulting, image planning, marketing promotion, export agents, etc., specifically for the productive enterprises, providing prenatal, production, and post natal services supporting industries. Enterprises have basically realized the whole process from production to sale without leaving home.

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The development of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > footwear industry < /a > has also led to the supporting prosperity of the regional shoe material market.

Chen Dai Town, the "shoe industry" in the city, has formed the two distribution centers of "Chen Dai shoe material market" and "China Shoes Capital".

Among them, Chen Dai shoe material market attracted 4 domestic provinces and more than 30 foreign countries (regions) more than 600 shoe material shoe machine merchants settled in, the annual turnover of over 20 billion yuan.

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< p > relying on the Jinjiang shoe fair platform with the role of industry vane, Jinjiang's footwear industry has developed from scratch, from small to large, from scattered to centralized, from scale expansion to brand creation, from homogeneous competition to differentiated operation, and gradually developed into a complete and highly functional industry. It is also the most important pillar industry in Jinjiang.

Relying on the complete shoe industry foundation of Jinjiang, it has been one of the largest footwear exhibition in Asia after fifteen rounds of shoe fair. It has been praised as "one of the ten great charm exhibitions in China" by the industry.

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