Spinning Enterprise Pformation From Scale Economy To Benefit Economy

< p > in order to explore the product innovation mode under the new situation, promote enterprises to carry out product development in line with market demand, promote product mix adjustment and enhance market competitiveness, the fifteenth (2013) national a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > new product development seminar (hereinafter referred to as "Symposium") was held in Shanghai.

Sun Ruizhe, vice chairman of the China Textile Industry Federation, Zhang Peirong, deputy head of the people's Government of Shanghai, Zhang Peirong, China Textile Industry Federation and leaders of various trade associations, and invited international trend experts, academics and entrepreneurs and more than ten guests attended the meeting.

The conference was jointly sponsored by the China Textile Industry Federation, the China Textile Information Center, the national a href= "//www.sjfzxm.com/news/index_c.asp" > the textile products < /a > development center, and China Textile "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" brand pioneer park to provide special support. Shandong Lian Yun Xin Technology, Zhejiang Tiansheng holdings, KDB, Hunan South Hunan hemp industry, Wuxi Connaught textile technology joint venture.

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< p > < strong > technology driven demand design creates value < /strong > /p >

< p > the conference is divided into five parts: demand and innovation forum, material and Technology Forum, special forum, trend and Design Forum, and summary report.

Sun Ruizhe, vice president of China Textile Industry Federation, delivered a speech at the meeting.

He pointed out that the next trend of the textile industry is facing three problems: the structural problems in the development of the industry, the safety problems in the development of the industry, and the relationship between the development of the industry.

At the same time, we also point out that we are in the process of social progress and the evolution of business civilization. After experiencing changes in the direction of development, the pain of pformation and upgrading, and the itch of sustained growth, we will find that the way of business management or the final choice must be cost control and quality management. Product design and business mode are the guarantee. Consumer safety and environmental friendliness are responsibilities, consumption orientation and life style are the goals.

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< p > Sun Ruizhe emphasized that one of the core technologies of scientific and technological innovation is to reduce costs and reduce costs. It is also a technical factor driving demand, and is a key to the development of survival in a relatively saturated competitive market. At the same time, technological innovation is also a driving force for consumption.

He believes that the textile science and technology innovation in the future should be focused on three aspects: first, in the field of basic research; two is the intelligent technology, and the effective allocation of human, material and natural forces; and three, the application and breakthrough of green technology.

The deputy director of China Textile Information Center, vice president of China Fashion Color Association and general manager of China Textile and garment brand pioneer park introduced in his speech at the meeting that at present, guided by innovation driven and pformation development, the China Textile Industry Federation and the Songjiang District people's government launched a comprehensive cooperation in promoting the upgrading of textile and garment industry, focusing on key projects such as China's textile and garment brand pioneer park.

He said that Chinese textile < a href= "//www.sjfzxm.com/news/" > clothing brand < /a > Pioneer Park will strive to create an excellent ecological circle suitable for the development and upgrading of excellent enterprises. It will create a more suitable environment, richer functions and better functions to create an industrial ecosystem suitable for innovation and development of textile and garment enterprises, and help upgrade the development of textile and garment enterprises.

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< p > < strong > Innovation Guided by demand < /strong > < /p >

In the "P" "demand and innovation" forum, Yang Zhaohua, President of China's home textile industry association, Chen Guoqiang, vice president of China clothing association, Li Xiaofeng of Qingdao Haier Limited by Share Ltd refrigerator enterprise product planning director, and deputy general manager of Shandong Dai Yin textile and clothing group, respectively discussed the development status and innovation trend of China a href= "href=" > textile < /a >, the challenge and response of Chinese textile and garment brand development, product planning oriented by consumer demand, and demand oriented innovation system construction.

Yang Zhaohua focused on the home textile industry's innovation "dividends", home textile industry's innovation status, and the industry's expectation of innovation in three aspects, in-depth analysis of the home textile industry's demand for innovation.

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< p > Chen Guoqiang pointed out in the report that while affirming the "stable growth of the main indicators and the signs of better production and operation", we should pay attention to the imbalance of economic indicators and the imbalance of the development of enterprises. When we see that the domestic consumer market is stabilizing and expanding, we must pay more attention to the fierce competition in the market, and the market competition has developed from the brand product and channel mode to the all-round competition of the industrial platform.

As the only non "textile industry" Li Xiaofeng, the participants have gained useful inspiration from the "cross-border" innovation experience.

Xie Songcai introduced the product development and innovation system of Dai Yin in detail.

Around the topic of "material and technology", domestic textile technology experts and representatives of well-known enterprises with technological innovation advantages: Professor Wang Huaping, Professor of Donghua University, Guo Yupeng, sales manager of Purtex, Greater China Sales Department, Zhong Jun, vice president of Mstar Technology Ltd, Shandong union run new Mstar Technology Ltd, Li Yi, Professor Li Yi of Hong Kong Polytech University, together with the driving force of technological innovation for market demand, are discussed from a more micro perspective. The content is related to the current situation and trend of chemical fiber development at home and abroad, the new trend of new material yarn, the application of environmental protection and functional dyeing and finishing auxiliaries in textile fabrics, functional combination at home and abroad, < a href= "//www.sjfzxm.com" > fabric > /a > development direction.

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< p > < strong > the essence of design is a kind of productivity < /strong > /p >

< p > in the "trend and Design Forum", Zhang Wei, director of the fashion trend center of China Textile Information Center, STYLESIGHT, Asia Pacific regional trend director GreerHughes, EACHWAY (Yi Hui) fashion group chief a target= _blank href= "//www.sjfzxm.com/" > designer "/a" Zhao Huizhou, focusing on the trend of orientated autumn and winter fashion, the trend of international textile fabrics in autumn and winter, and the design change of life.

The international fashion trend, the Chinese fashion trend and the design value introduced in the forum show the basic concepts and directions which are basically consistent with different expressions. It also illustrates the progress of domestic textile industry from side to side. The continuity and inheritance of lace, the design and design of fabric surface style are the productivity and design origin of life, all of which provide a lot of help for the future product development of enterprises.

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Li Binhong, director of the development center of < p a > //www.sjfzxm.com href= > textile product < /a > pointed out that the future competition is very cruel. Domestic enterprises should be able to fully display their competitiveness in every link like a Swiss Army knife, and then create value through technological innovation through design, and acquire the future market through the pformation of business mode.

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