The Phenomenon Of "Increasing Profits But Not Increasing Profits" Appears In Commercial Retail Companies

< p > the bleak business of cattle business also reflects the recession of commercial retail companies.

The place where cattle will gather must be a shopping mall which is well done by group buying businesses. With the three public consumption being suppressed, the group buying business of the shopping mall is also showing a tendency to shrink, and the overall performance of the commercial retail companies will decline.

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< p > < strong > commercial retail companies net profit decline < /strong > < /p >

< p > the results of the first half of 2013 released by 6 commercial retail listed companies including Wangfujing show that net profit of commercial retail companies has declined in different ranges, and there is a general phenomenon of "increasing profits without increasing profits".

With the double impact of the electricity supplier shocks and rising costs, the annual performance of commercial retail companies will be tested.

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< p > Wangfujing's operating income in the first half of 2013 was 10 billion 32 million yuan, an increase of 10.61% over the same period last year, but the net profit attributable to shareholders of listed companies was only 370 million yuan, down 3.60% compared with the same period last year.

And Nanning department store, Kunming A two company net profit fell by 50%, of which Nanning department store realized business income of 1 billion 490 million yuan, net profit was only 16 million 216 thousand yuan, less than the fractional revenue.

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The day of "P" brand is even more difficult.

Half year report shows that the six major sports listed companies including Lining and Anta have closed about 2200 in the first half.

The second quarter business data of BELLE and Daphne were also unsatisfactory. < a href= "//www.sjfzxm.com/news/index_c.asp" > BELLE < /a > second quarter same store sales increased by 0.5% over the same period last year, the worst since records. Daphne's second quarter sales in the same store dropped by 14%, and the net profit in the first half of the year decreased significantly.

"Economic growth is slowing down, even women are stingy buying shoes."

Some people laugh at it.

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< p > strong > department store will slowly give way to < /strong > /p >

< p > the latest report of Kantar World panel, a market research firm, shows that in the second quarter of 2013, compared with the same period last year, the sales of fast moving consumer goods in Chinese cities increased by only 7.1%.

The growth rate is lower than the 8.4% in the first quarter, and it also hit a new year-on-year growth rate in the past two years.

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< p > commercial retailers strive for pformation.

A said that the company has adjusted its business ideas in a timely manner, including releasing promotional information on micro-blog, WeChat and other media to enhance consumption experience.

Wanda Group has said that the Wanda Plaza will be fully abolished next year, < a href= "//www.sjfzxm.com/news/index_c.asp" > dress pattern < /a >.

This also means that the best proportion of department stores, entertainment and catering will be broken in the shopping mall of "5:3:2". The golden rule of shopping center will be rewritten.

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< p > "under the impact of serious electric shock from mass department stores and online shopping by high-end luxury brands, the department store needs to reshape the business model of experiencing new value of entertainment and consumption". Chen Xuanru, an analyst at Hongyuan securities, pointed out that in China, the department store has been developing to the end of its operation in terms of mass consumption and the operation of multiple products and high-quality goods.

With the advantages of low price, large number of categories, e-commerce and entertainment oriented catering as the main body, focusing on design, focusing on high-end a href= "//www.sjfzxm.com/news/index_c.asp" > luxury consumption less than /a, the large comprehensive shopping center will develop rapidly and gradually replace it.

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