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Pinghu Aims To Promote Regional Brand Spanformation And Upgrading Of Garment Industry

2013/9/30 22:37:00 19

recently, guests from all over the country attending the 2013 China Pinghu Fashion Expo were delighted to visit the exhibition hall of the A district and the C area of the Chinese clothing city. They are all kinds of a href= "//www.sjfzxm.com/news/index_f.asp" > clothing "/a". The head of the China clothing association praised: "design leads fashion, creativity enhances charm", and Pinghu has a bright future. 
 "the world's 100 pieces of clothing, Pinghu has one." Although Pinghu clothing occupies a place in the domestic and foreign markets, it is slightly inferior in brand building and product design. Some garment enterprises earn processing fees by OEM, and it is difficult to grow and expand when the external demand is tight. It is precisely to see the "soft rib" of the clothing industry. The local government has taken the initiative to build a public platform to promote the spanformation and upgrading of the garment industry. 
 last year, the city commissioned the clothing Institute of Zhejiang Sci-Tech University to compile the implementation plan for the spanformation and upgrading of garment industry in Pinghu (2012 - 2020), and solemnly put forward the implementation of "product brand, enterprise brand and market brand" project, starting the regional brand of "Pinghu clothing", striving to improve the share and competitiveness in the domestic and foreign market. 
 "not only to consolidate manufacturing advantages, but also to create brand reputation." A href= "//www.sjfzxm.com/news/index_p.asp" > Pinghu < /a > Mayor Zhu Lin Sen said that the city will give priority to the three centers of garment production gathering centers, brand incubation centers and trade and service centers, so as to spanform from labor-intensive to technology intensive, spanform from low-grade products to high-end products, expand from extension to connotation development, and enhance the core competitiveness and brand influence of the garment industry. By 2020, the total output value of clothing industry will reach 35 billion yuan. 
 no design, no personality, no personality, no competitiveness. This has become the consensus of Pinghu policy makers. In July this year, the city decided to organize a fashion design competition with the theme of "type and movement". It introduced a group of famous designers in China to "dream" in Pinghu, invited a group of world-renowned designers to exchange and cooperate with Pinghu, gathered cultural and creative elements, grasped the fashion trend, and improved the design ability and brand culture connotation of garment enterprises. 
 the jury is composed of famous domestic fashion designers and famous domestic brand managers. It conducts strict professional assessment of the works after preliminaries, semi-finals and finals. From Zhejiang Sci-Tech University, Li Yang won the gold medal with his majestic and creative design, Jane ink, and 5 others won silver and bronze medals. 
 in fact, when some garment enterprises are keen on OEM processing, a group of garment enterprises consciously stood on both ends of the "smile curve". A number of garment enterprises such as a, href=, //www.sjfzxm.com/news/index_f.asp and /a have not only set up the design center, but also built their own brand. Apart from pulling the output value higher, it has also greatly enhanced the popularity and reputation of Pinghu clothing. 
 it is through differentiated competition strategy that it meets consumers' demand for continuous segmentation and promotes the steady and steady development of the garment industry. According to the relevant person in charge of the Pinghu Municipal Bureau of economic and Trade Bureau, from 1 to August this year, the total output value of the 153 clothing enterprises in the city reached 9 billion 433 million yuan, up 11.7% from the same period last year, and realized profits and taxes 469 million yuan, an increase of 27.8% over the same period last year, and realized a profit of 177 million yuan, an increase of 61.9% over the same period last year. 
 aiming at individualized demand, designing and leading the trend brand products and seeking differentiated development strategy, we can enhance the core competitiveness of the garment industry in an all-round way. Weng Jianrong, Secretary of the Pinghu municipal Party committee, said that in the future, more clothing design competitions will be launched to stimulate the innovative consciousness of clothing enterprises, from selling goods and buying designs to creating brands and designing independently, and strive to start the regional brand of "Pinghu clothing".