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Step Up Pformation And Upgrading Of Jiangsu Textile And Garment Industry

2013/10/4 17:14:00 45

Brand Strategy Jiangsu Textile And Garment Industry

in fact, a local industry exhibition and its supporting activities, supplemented by the support and evidence of industry data, can immediately make the appearance of local related industries become more plump and three-dimensional, which is conducive to promoting structural adjustment and pformation and upgrading.

Jiangsu textile and garment industry is obviously well versed in this principle.

brand "strong" province /p >

exposition is an important part of Jiangsu international clothing festival. It is also a good way to spy on the current development of textile and clothing brands in the province.

by visiting this year's fair, the reporters found that the textile and clothing brands in Jiangsu today are clear and clear, showing the brand development of the textile province. First, mature brands, which are not only representative of Jiangsu's excellent brands, but also have strong competitiveness in the country, such as Bosideng, red beans, Yalu, Meng LAN and so on.

at this exhibition, the leader of the clothing industry leader Bosteng men's wear shows the confidence of the brand in promoting the four seasons development.

According to Gao Xiaodong, general manager of Bosteng Menswear, after the release of high-end men's wear in London in 2012, Bosideng also entered into a commercial partnership with the TottenhamHotspur Football Club of the Premier League, becoming the official male dress partner of the Spurs 2013/14 and 2014/15 season, and set up the brand image of Bosteng men's high-end men's clothing in Tottenham.

two is the cutting-edge brand. These brands have strong potential for development and become increasingly mature, such as Alston, Xuan Ze, bohemman, etc.

three is a domestic brand owned brand built by foreign trade enterprises. These brands are founded by well-known local foreign trade enterprises in Jiangsu, and these foreign trade enterprises have strong strength.

This indicates that under the current situation of expanding domestic demand, foreign trade enterprises no longer rely solely on the international market, but also pursue the strategy of "double burst" both at home and abroad.

For example, Su Mei Da, SOHO group and so on.

four is regional brand, which is the representative of various industrial clusters in Jiangsu. It embodies the outstanding local textile industry characteristics, such as Changshu Meili Town, Wujiang Shengze Town, Yancheng Sheyang county and so on.

textile industry is a traditional pillar industry in Huaian, and there are existing textile industry categories such as cotton spinning, dyeing, clothing, chemical fiber and so on.

This year, the city organized several brands to participate in the exhibition.

It is understood that in the future, Huaian textile will focus on developing five major plates, namely, cotton textile, printing and dyeing fabrics, chemical fiber, knitted reproduction and clothing, which are characterized by environmental protection and color spinning.

it is not difficult to see that Jiangsu, once a major manufacturing province, has been rich in brand categories after many years of pformation and upgrading. They have become the most vivid embodiment of Jiangsu's brand strategy.

According to the reporter, at present, Jiangsu has 2 world famous brands in China, more than 50 famous brands in China, more than 30 famous trademarks in China, and more than 300 famous brands in Jiangsu.

if the brand condition is a very important information to feedback the pformation and upgrading of Jiangsu textile industry, then the data is the most convincing index reflecting the strength and weakness of Jiangsu textile industry.

2010, Jiangsu textile and apparel entered the ranks of trillions of industries in the whole country.

Last year, the total output value of textile industry in the province exceeded 12300 billion yuan, and has maintained the output value of trillions of industries for three years in a row.

In the first half of this year, the textile industry of the province maintained a good momentum of development.

It is understood that, in 1-6 months, the total output value of Jiangsu's textile industry reached 634 billion 670 million yuan, an increase of 11.6% over the same period last year. The total profit was 26 billion 710 million yuan, an increase of 12.72% over the same period last year. The total export volume was 20 billion 420 million US dollars, an increase of 6.66%. < /p over the same period last year.

Less than P, the textile sector was 308 billion 130 million yuan, an increase of 9.06% over the same period last year, and the profit grew by 12.72% compared with the same period last year. The chemical fiber sector was 128 billion yuan, an increase of 10.97% over the same period last year, and the profit grew by 4.75% over the same period last year. The clothing sector was 180 billion 500 million yuan, an increase of 14.12% over the same period last year, and the profit grew by 14.14% over the same period. The textile machinery sector was 18 billion yuan, an increase of 16.96% over the same period, and the profit grew by 25.44%. < /p

"P >" from the number of figures, in the current economic situation, Jiangsu textile industry is in a relatively healthy state.

And the digital refraction is the result of the strategic adjustment of Jiangsu textile "a href=" //www.sjfzxm.com/news/index_f.asp "> clothing industry" /a > "" 12th Five-Year ".

The scale of Jiangsu's textile industry is large enough, but now it is no longer an era driven by quantity. It is desirable to achieve industrial upgrading through structural adjustment.

At the beginning of the "P" 12th Five-Year, Jiangsu textile industry began to adjust its industrial structure, technical structure, organizational structure and regional layout structure to create six new advantages, such as efficiency, quality, brand, fashion, talent and environment.

Xie Ming, President of Jiangsu Textile Industry Association, said that this is the internal and inevitable trend of the pformation and development of the textile and garment industry in the province.

but it is worth noting that although Jiangsu is the leader of the domestic textile industry, it still faces many challenges in its development: for example, the Southeast Asian region has developed rapidly with the advantage of labor price and so on. How should Jiangsu, a relatively high export-oriented country, compete against some emerging countries? With the increasing resource and environmental constraints, how can Jiangsu, a traditional industry with larger scale, achieve sustainable development?

these are urgent problems for Jiangsu textile industry to enhance their international competitive advantages and march towards strong textile provinces.

strong > index age .

current, Keqiao index, Yiwu China small commodity index, Haining.

China Leather City index and so on are all well-known indexes in China.

In fact, to analyze the operation of the industry, traditional methods rely mainly on statistical data plus investigation and analysis.

However, with the development of market economy, the index has entered the ranks of economic operation and become the industry weathervane.

During the Jiangsu international garment industry this year, China Eastern Silk Market, China's Jieshi Qiao International Textile City and China textile material trading center first carried out the release of "China Shengze < a href=" //www.sjfzxm.com/news/index_f.asp "> silk < /a > chemical fiber index", "China's performer Bridge home textile index" and "China textile material price index". Meanwhile, the Changshu menswear China menswear index also introduced the preparatory situation.

Jiangsu as a major province of textile and clothing, it is necessary to publish relevant index, so that it can better guide the industry, provide decision-making reference for product development, design, production, sales and investment, and promote the healthy development of the industry.

for example: as early as November 24, 2007, China.

Shengze silk chemical fiber index was released abroad. This is the earliest index of textile industry released in China; in 2011, China.

The home textile index of the Permian bridge was officially released, and it was also included in the "price index" sequence of the Ministry of Commerce.

< a href= > //www.sjfzxm.com/news/index_p.asp > > Jiangsu < /a > Xie Ming, President of the Provincial Textile Industry Association, told reporters that first of all, from a macro level, the index has monitoring function and early warning function.

Through index, specific professional observation as a point of view, timely reflect the status of textile production and trade; index can also predict and judge the industry trend, provide basis for macro-control policy formulation, ensure the timeliness of policy implementation.

secondly, from the meso level, the index has information function and prediction function.

The index is a professional statistical information system, which will provide comprehensive, systematic and continuous textile professional information for local governments and industry management departments and industry associations. At the same time, based on the index series, various prediction analysis models can be constructed to judge the basic trend of major industrial indicators.

finally, from the micro level, the index has the function of price formation and decision-making.

The price information of index system can provide abundant price information for purchasers and manufacturers. The index can provide good cost control information for production enterprises, thus providing services for enterprise production and operation decisions.

obviously, the industry index has very important practical significance for analyzing and forecasting the economic operation.

However, at present, the industry index is mainly released through the influential professional market, for example, the Keqiao index mentioned above and Haining.

China Leather City index and so on.

Only the index compilation and release of the professional market with a certain influence can represent the industry level and play a guiding role in the industry.