Exclusive Interview With Mr. LA Clark, Founder Of Gosta

The P LA brand held a press conference at the 4+2 equipment store in Beijing to launch the latest ski suit. To this end, interviewed LA brand founder Gosta Clark. In 2011, he decided to set up LA brand in his hometown Sweden, positioning as a specialized wool outdoor clothing brand, which has been sold in many stores in Sweden. < /p >
< p > < strong > Q: please introduce the creativity and positioning of LAPLAND ADVENTURE brand. < /strong > < /p >.
< p > > a href= "//www.sjfzxm.com/pioneer/" > GOSTA < /a >: I have worked in the international wool Bureau for nearly 40 years, and I am also an outdoor sports enthusiast. We have a 150 year old traditional outdoor clothing chain, from running some special sports apparel has developed to now have all kinds of private brands, such as leather goods, shoes and so on, has a very good reputation in Sweden. LA brand is an underwear brand specializing in outdoor and special skiing. It is a brand new that I started in Sweden and Europe in 2012. The meaning of LA is "LAPLAND ADVENTURE". "LAPLAND" is a ski resort at the border between Sweden and Denmark. It is widely known in Scandinavia. Skiing every year has become the lifestyle of Scandinavian families. As we all know, in the Nordic skiing season of over five months, outdoor and skiing are part of our life. At the same time, wearing wool products to keep warm is also an essential equipment in our life. So I named our beautiful Nuo wool underwear brand "LAPLAND ADVENTURE". < /p >
< p > < strong > Q: why does LAPLAND ADVENTURE brand adopt Australian Merino a href= "//www.sjfzxm.com/pioneer/" > wool < /a >? /strong > /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > GOSTA < /a >: LA products focus on outdoor, especially skiing, using top Australian super fine Merino wool. Australia's Merino wool has greatly improved its fineness and quality in the past twenty years, coupled with the innovation of processing technology, especially the "easy care" technology, so that it can meet the needs of modern social life and adapt to outdoor sports. At present, we import the Chinese market mainly underwear series, simple style, powerful function, the comfort of beautiful Nuo wool fabric, and its "MOISTURE MANAGEMENT", that is, the moisture management system, which is different from the traditional fast drying underwear, it can keep the body dry while also ensuring that there is no drastic change in body temperature. In addition, we will gradually bring our products into full range according to the actual situation in the Chinese market. < /p >
< p > < strong > Q: what do you think of the Chinese outdoor clothing market? < /strong > < /p >.
< p > GOSTA: I think the potential of the Chinese market is enormous. Last year, we carefully examined the ski market in Beijing and Northeast China. We found that wool, special city, and high quality wool underwear were very scarce. The market is full of all kinds of chemical fiber products, and the price is very expensive. Compared with the current European market, Merino wool has become the first choice for all outdoor brands to choose their inner garments. Therefore, we believe that we can take the lead in bringing this idea into China. At present, we have signed an exclusive agreement with the "Jiaxing Meng Lu trade Co., Ltd.", which indicates that we have officially entered the Chinese market. The response of this exhibition is also warm, so I think our products are very competitive in terms of quality, function, concept and value. < /p >
< p > < strong > Q: what marketing activities will the LAPLAND ADVENTURE brand hold this year? < /strong > /p >
< p > GOSTA: regarding promotion, we will jointly organize "experience + promotion" activities with relevant ski resorts this year. I am very confident to announce that when you or consumers have tried our product quality, you will not choose other products as your ski underwear. We will also cooperate with Sanfo outdoor and "International Wool Bureau China" to jointly organize the "wool experience week" campaign, so that more consumers and friends will know and love wool products and bring the products of "all natural, environmental protection, excellent quality and functional" to consumers. < /p >
< p > < strong > Q: LAPLAND ADVENTURE brand new "5#" ski underwear is very cool. Please introduce it. < /strong > < /p >.
< p > GOSTA: "5#" ski underwear is a functional garment specially designed for people interested in skiing. It uses super fine Merino wool from Australia and is designed by the main designer of the brand, three-dimensional cutting technology, and experienced by professional skiers. It embodies the unique moisture absorption and sweating function of merino wool fiber, and also takes into account the clothing styles needed for skiing to ensure comfort during exercise and rest. LA is an outdoor expert from Sweden's Merino wool products. It has strict production chain control process to ensure that every product meets the needs of outdoor consumers. The Merino wool products can be worn with no scratching, machine washable and no fading. < /p >