The Two Venture, Wang Renjiang, The Inheritor Of Strong Fashion Brand Concept

< p > since this year, with the shrinking international market and the growing maturity of the domestic consumer market, brand a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > enterprises are faced with the urgent need of pformation and upgrading and market pfer.

The traditional mode of production, sale and circulation has been severely tested by the current "fast fashion" lifestyle.

At the moment, many famous brands have chosen "electric shock", taking e-commerce as a new channel for enterprise development, which is a major and wise strategic adjustment.

< /p >

< p > Wang Renjiang, chairman of the famous fashion leisure brand in China, believes that e-commerce is a new opportunity for breakthroughs in the development of fashion and leisure brands. He said that he had entered the field of electronic commerce for a long time but achieved remarkable results, which fully proved that the potential of e-commerce is huge and worth further exploring.

It is reported that since the beginning of the year, bin Yin has been making frequent efforts in marketing micro-blog and Taobao mall and Jingdong mall, and has established a multi platform linked e-commerce development network.

One of the most dynamic cross platform marketing, the total amount of online orders in just one hour is a breakthrough of five hundred thousand yuan. The brand appeal and the development trend of e-commerce are amazing.

< /p >

< p > reporter has learned that consumers are very popular with enterprises in opening e-commerce channels, especially young consumers. They are keen on convenient and fast online shopping. When their favorite brand opens up internet marketing channels, they not only become the channel for them to get the latest news of brand, but also facilitate the consumption more efficiently.

< a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > one and a half days received, "the service attitude of the bin Nu flagship store is really good."

On the Internet, many consumers who buy bin Nu dress through the flagship store are so enthusiastic.

< /p >

< p > < strong > enterprise self operation to ensure the quality and service of online shopping < /strong > /p >

< p > compared to the impression that online shopping has long left consumers with no guarantee of quality and the protection of consumers' rights and interests is difficult to protect, the sales platform, such as brino and other brands, has been launched as the flagship store of brand self. Although the sales channel is innovating, the quality and service are exactly the same as that of the entity store.

"Now the government has put forward the strategy of" quality stone lions and two pioneering businesses ".

< /p >

< p > in recent years, the products have been sampled by the departments at all levels for more than 10 times, without any unqualified products, which is convincing to the industry.

"We are shouting" depending on the quality of products for life, "and we did.

Wang Renjiang said that for any commodity that sells, "no quality is no market".

It should be said that in the era of e-commerce, product quality and word-of-mouth become more important.

So, while ensuring the power of design, he has set up a product sampling laboratory within the enterprise to ensure that every part of the product is self checked.

Because of the particularity of the way of selling, e-commerce can not inspect the commodities beforehand, and the enterprises should better ensure the quality of the goods for the consumers and ensure that the goods delivered to the consumers are satisfactory.

< /p >

< p > according to Fujian media reports, since the first official online store on the Internet personal trading platform, many local a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises have followed suit, and there has been an online shop opening up.

In such a "two pioneering" journey, the fashion casual clothing enterprises are facing more severe brand competition. The re integration of the market is a rare opportunity for famous brands who want to improve their local fashion and leisure brands.

Under the leadership of chairman Wang Renjiang, we are keen to grasp the opportunity of the electricity supplier. The trend of "parity fashion" has also been raised on the Internet. It has played a great role in promoting the strong brand, and has established the leading position of Fujian style fashion casual wear in the e-commerce platform.

< /p >