Jinjiang Baxing Shoe Material General Manager Ding Qinghe: Transformation "Private Custom" Sole

Big to different materials. shoes At the bottom, small to sewing needlework or cloth, smart Quanzhou entrepreneurs can always find their place in their respective fields, or even become elite in every industry. In this series of reports of shoe fair, many high quality shoe materials enterprises have surfaced, many of them are invisible champions in the industry.

With the rapid development of shoemaking industry, the market segmentation of shoe materials is more obvious. shoe machinery Footwear suppliers such as mesh cloth and so on are rooted and strengthened in their respective fields. In recent years, in the industry competition, the upstream and downstream industry chain has extended to become the common development footprints of various industries, including cloth, non-woven, packaging and printing, and so on. Enterprises are marching towards the upstream fibers and downstream dyeing and finishing, developing new projects, and controlling their own industrial chain from the source.

As a listed company, Jinjiang Baxing shoe material Co., Ltd. is a familiar brand in the shoe industry of Jinjiang, a company that does not take the unusual road. In 2009, Baxing began to abandon the advantage of excellent domestic orders and gradually move closer to foreign trade orders. In the same year, Baxing shoe materials hired senior management team from Taiwan funded footwear leading enterprises to match the needs of foreign trade orders. In that year, the sensational decision made today's brilliance. "Only by constantly innovating, can we go to the forefront of the market and meet the needs of our customers with quality services and products." Ding Qinghe, general manager of Jinjiang Baxing shoe material Co., Ltd.

After the new management team entered the company, the company actively developed new materials to meet the needs of global customers. Among them, a very meaningful new product has brought the growth point for Baxing: "elastic glue". One of its characteristics is "cushioning". The principle is that there is a special colloidal buffer material embedded on the hind foot, which can effectively protect the feet from injury and relieve foot fatigue. It also has the function of "softness", which is placed on the front heel of shoes or placed in the middle of the abdomen to fill the abdomen.

This elastic adhesive is thermoplastic elastomer. It has both physical and mechanical properties of thermoplastic plastics such as reprocessing and high elasticity of rubber. It has excellent recycling properties. Thermoplastic elastomers have low cold product adaptability. Due to the adjustable and controllable special molecular structure of thermoplastic elastomers, they exhibit various excellent properties.

With the development of new materials, Baxing shoe material has established partnership with many trading companies, and has successfully applied new materials to many international brands such as FILA, MERRELL, JOMA and DIADORA. The accumulation of these technologies has also allowed Baxing to transform itself to the "custom-made" sole of shoes as fast as possible. In the sole industry, customers are called "public models" according to the styles of sole enterprises, and the sole mold provided by customers is called "private model".

The core of Baxing shoe material is gradually transforming into private mold, creating stable soles for customers. In the process of docking with customers, Baxing shoe materials are always refreshing in material innovation, providing better service for customers.