Alibaba Of Zhejiang Inviting Inviting Treasure Company

On April 3rd, today, Shanghai Financial Information Service Co., Ltd. was announced. The company is invested by the Zhejiang Alibaba (Alipay parent company). Zhejiang Alibaba It is a small and micro financial services group's entity company.

　　 Trick treasure What is it?

The company operates independently and is positioned on the financial opening platform for banks, insurance companies, fund companies and other financial institutions.

Chen Zhiming, general manager of recruitment treasure company, said there is asymmetric information between financial users and financial services. On the one hand, there are a large number of financial users, thousands of people need thousands of faces; on the other hand, there are a large number of financial institutions in the market, which have professional service ability and risk identification ability.

"Traditional financial institutions want to find users with financial needs, users want to get financial services through the Internet, but there is asymmetry in intermediate information." Chen Zhiming said.

For example, users need fast and personalized demand, but financial products are in a dazzling array, and the cost of finding financial products is high. Financial institutions have professional service capabilities, but are not suited to the Internet. It is difficult to find customers quickly and achieve rapid growth on the Internet.

Between financial users and financial institutions, they want to build bridges between the two sides. The location information service platform that provides investment and financing is not provided by financial products and risk management. Financial institution Docking users, improve docking efficiency.

　　 Where do users come from?

When the company was founded, Celestica Fund announced a strategic cooperation with the treasure platform to participate in the construction of an open financial information service platform. Through docking, the two sides guide Celestica fund customers to buy differentiated financial products. At present, Celestica fund has 81 million users.

For the form of user docking, Guo Shuqiang, general manager of Celestica fund, said that after the redemption of users of the balance treasure, it would be very troublesome to buy a bank, insurance and other financial products. After the treasure line is launched, the users of the balance treasure will be able to buy financial products on the platform if they can redeem the funds. But he did not disclose the specific form of docking.

After the opening of the Celestica fund users, will they divert the balance of treasure users? Guo Hong Qiang, general manager of Celestica fund, said he was not worried about his user churn. For the balance treasure customers, you can buy some products with a longer term and higher profits. "To meet the needs of users to buy different products, users will like it more and more."

Chen Zhiming, general manager of recruiting treasure, said that as a platform for investment and financing, he will seek cooperation in the flow of resources. In the early days, the company will cooperate with Taobao finance. At the same time, the treasure will also launch an independent domain name.

Chen Zhiming did not give a definite answer to the question whether Alipay would be settled in Alipay.

　　 Different positioning with the balance treasure

At the end of last year, there was news that Alipay would jointly launch the balance of the "fund". Now it seems that the company is an independent company invested by the Zhejiang Alibaba (Alipay parent company).

Balance treasure is different from recruiting treasure. The balance is a monetary fund, and it has exclusiveness. Alipay only cooperates with Celestica fund, Zeng Li Bao, and the inviting treasure is an open platform for investment and financing, opening to all kinds of financial institutions such as banks, insurance companies, fund companies, etc., positioning products with certain investment period, excluding currency fund.