Why Clothing Stores Promote Fashion Promotion Activities?

Current clothing Promotional activities can be seen everywhere. Almost every clothing store is promoting sales activities. Why do fashion stores like to do promotions regularly? Perhaps experienced people will know that clothing sales promotion activities can not only attract customers, increase the flow of clothing stores, but also stimulate sales of clothing and increase sales and sales performance of clothing stores. Besides, clothing stores like to engage in promotional activities frequently, for the following reasons:

　 Discount sales, the effect is obvious.

We all know Clothes & Accessories The basic means of promotion are discount, and price is often one of the main factors that consumers decide to purchase, especially for those products with high brand awareness. Therefore, discount is the biggest and most effective way of promoting sales to consumers. Because of the obvious promotional effect of discount, manufacturers often use this as a way to deal with unexpected market conditions, deal with products that are mature or over the season, reduce inventory, speed up the return of funds, and promote business promotion.

　 Activity planning is flexible and easy to operate.

Promotions do not have a fixed pattern, and are easier to operate than they are. Manufacturers can design different discount rates within the permitted promotional budget range according to different regions and time. This promotion method has less workload, and the cost and risk are easy to control.

　　 Competition means the simplest and most effective.

Sometimes, competitors appear occasionally in the process of operation. In order to resist the sales growth of the competitive brand products, in order to resist the listing of new competitors or the introduction of new policies, etc., timely promotions are adopted to stimulate consumers to buy this product, reduce their interest in competing products, and promote market share and attack competitors by promoting the mass purchase or early purchase of consumers.

　 It is good for attracting new customers and retaining old customers.

Frequent promotions can attract more customers, including regular customers and new customers. Direct discount activities can produce certain advertising effects, create products of good quality and low price, and attract consumers who have used this product to repeat purchases, thus forming a stable existing consumer group over a long period of time.

The basic purpose of a clothing store is to promote sales. clothes Sales performance, through promotion activities to stimulate the entire sales scene. Because sales promotion activities are flexible and easy to implement, and respond quickly and efficiently, there are so many clothing stores that often engage in promotional activities.