Who Dies In Henan'S Convenience Store?

< p > what is qualified a href= "http://? Www.sjfzxm.com/news/index_c.asp" > convenience store < /a > it needs to be explained that at present, nearly 400 stores of Denis, Zheng Dao DA and Si Si 3 companies, the vast majority should be called "community convenience supermarkets" (hereinafter referred to as super).

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< p > "super is a variety of convenience store formats. The core difference between the two is the positioning of market customers and service functions."

Ding Lili, general manager of Denis convenience store, said that the former is serving the housewife for a day, and the latter is for young people, office workers and passers-by.

"Super energy sells fresh, socks, big bags of washing powder, but convenience stores want to smoke cigarettes, lunch boxes, drinks and family planning supplies."

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< p > the reason why we should deliberately change the convenience store format is that it is better suited to Zhengzhou's consumption habits.

Just like in the early years, for a bottle of cheap 2 yuan of soy sauce, Zhengzhou people "rather choose cheap, do not choose close."

But another view is that this exposes the current market participants or does not have the ability to control the convenience store chain, but only sells the hypermarket model.

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< p > > deputy director general a href= "http:// www.sjfzxm.com/news/index_c.asp" > Xie Dao Hong < /a > agrees with the latter statement.

Xie said, the 7-11 prerequisite for finding partners in the world is that the other side has no experience in retailing business.

Compared with the hypermarket, convenience stores "sparrows are small and five viscera are extremely complex". They have very strict technical conditions and market rules from the location of subregional stores, capital investment, information terminal construction, commodity procurement and display, and logistics distribution settings.

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< p > on the contrary, the convenience store that uses a href= "http:// www.sjfzxm.com/news/index_c.asp" > hypermarket mode < /a > is as funny as "baby put on adult dress".

At the same time, over the past 10 years, the inertia of developing squeezed suppliers and making "two landlords" has determined its decadence in terms of commodity procurement, price control, logistics and distribution, resulting in a continuous downturn in operating profits.

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"P" or, as Xue Zhonghua said, the old lady who sells tea eggs on the street can make money. Why does the convenience store do not sell tea eggs? Because the merchants need to pay, promotion, DM, and business, so the old lady who sells tea eggs would rather be in the street, but the convenience store is waiting for the suppliers.

That is why the Zhengzhou convenience store market was hit by the "Dinosaurs Extinction" 6 years ago.

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