Parkson Founder Zhong Tingsen: Shop Plan Has Not Stopped

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< p > as a 100th foreign capital store, the retail giant Baisheng of Malaysia has been magnified in the spotlight.

In Zhong Tingsen's view, the development of Parkson is also a microcosm of China's department stores.

In the early days of entering China, facing the undeveloped retail industry in China, Parkson was like a new style of wind and quickly occupied the leading position in the market.

After a long period of time, Baisheng is leading the direction of industry development in China.

But in recent years, the industry is changing. Many foreign department stores have encountered unprecedented development difficulties in China.

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"P" Parkson has closed many stores with poor performance in Guizhou and other cities.

Not long ago, Parkson evacuated East Fourth Ring Road in Beijing, which has the greatest impact on the industry and consumers.

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< p > this time, Zhong Tingsen also revealed through the media for the first time that the closing of Parkson East Fourth Ring store was behind the stage.

"The annual profit of this store is over ten million yuan."

Zhong Tingsen said that according to the contract at that time, until this year, the contract between the property owner and Parkson is still more than 10 years old.

However, in order to realize the overall operation of the property, new owners have taken some measures to allow Parkson to leave.

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< p > it is understood that although Parkson won the lawsuit of both sides, it still had to leave.

In the interview, the Beijing Commercial Daily reporter learned that the new owners did not want to reveal more details, but Zhong Tingsen's statement was confirmed by a person familiar with the matter.

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< p > for a series of closed stores including Beijing, Zhong Tingsen said that instead of fighting in a fiercely competitive city, it would be better to relocate to more promising areas. "A team of specialized shops has been equipped to ensure the quality of site selection".

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< p > < strong > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > electricity supplier < /a > total plan < /strong > /p >

< p > although it has been quite mysterious, Zhong Tingsen's comeback is clearly prepared.

According to < a href= "http:// www.sjfzxm.com/news/index_c.asp >" Zhong Ting sun "/a, recently, Parkson's top management team has been inspecting, buying or acting the well-known brands that meet the enterprise's expectations all over the world. This is also the main hand of Parkson to cope with the downturn.

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< p > Parkson said that it has spent more than 100 billion yuan, and hopes to achieve the goal of buying or acting 100 well-known brands as soon as possible.

Zhong Tingsen said that Parkson is negotiating or hoping to introduce brands that are world-class brands. Some of these brands are afraid to enter the market because they are not familiar with the Chinese market. Parkson will take advantage of the platform as a springboard.

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< p > at the same time, in the face of the aggressive situation of electric business, Parkson already has its own management strategy.

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< p > "we will distribute the brand reasonably to online shopping and physical store channels."

In Zhong Tingsen's view, Parkson has been planning the online shopping channel, but at present, the company has limited control of brand resources and has not been involved in large scale.

According to the current rhythm, 2-3 years later, buying hundreds of private brands will enable Baisheng not only to have differentiation and competitiveness at the store level, but also to find a living space in online shopping channels.

At the same time, Parkson's brand reputation is also an important weapon against the low price of online shopping.

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< p > with a href= "http:// www.sjfzxm.com/news/index_c.asp" > brand resources < /a >, Parkson can still do more.

Zhong Tingsen believes that in the future, Parkson will combine the department store brand with the brand name and control the channel, and the operating cost can be further reduced.

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< p > in the industry view, online shopping channel is a microcosm of Parkson pformation.

In the future, Parkson will take the characteristic brand as the core, directly cut into the source, reduce the intermediate links, and have both the price and the unique brand advantage.

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< p > < strong > mode pformation < /strong > < /p >.

< p > due to the twists and turns in the development of < a href= "http:// www.sjfzxm.com/news/index_c.asp" > China < /a >, the industry has speculated that Baisheng will not shrink in China.

Zhong Tingsen gave a negative answer, which means that the Parkson shop plan did not stop.

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< p > according to Zhong Tingsen's idea, only millions of people in Malaysia can accommodate more than 10 stores in Parkson, China should have greater potential for development.

This year, Baisheng new store will be located in Longhu's East Street, Beijing.

In Zhong Tingsen's view, the positioning of the commercial complex corresponds to Parkson's positioning after the pformation.

In the future, Parkson will have more cooperation with Longhu, Huarun, COFCO and other prestige higher real estate tycoons.

"In Chongqing and Qingdao, the new project has entered the final stage of preparations."

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"P", while opening new stores, Parkson has also begun to increase its acquisition of property in China in recent years.

Including Beijing Fuxing gate area, Sun Palace Baisheng, and Anhui, Wuxi and other places, Parkson has its own property.

Zhong Tingsen said that this will become the foundation for Parkson to reverse the situation in China.

In the future, new stores will start a one-stop shopping place catering, shopping and leisure.

In Parkson's view, Parkson is trying to reshape the brand new pattern and gradually pform from traditional department stores to new department stores to cater to the modern consumption concept and the life that is infinitely close to consumers.

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