The New Shopping Mode Has A Great Impact On Offline Retailing Industry.

Reporters learned that during the new hundred long holidays in Nanjing, Alipay tried to cooperate with Alipay for the first time. Shopping in the store could be paid by Alipay, and the first new electronic membership card was launched for the first time.

When the gap between the entity store and the electricity supplier is reduced, the online store format and brand experience become the key point.

Modern Express reporter Liu Dejie

The impact of new shopping methods on the traditional retail industry has been particularly prominent in recent years. However, there are a few phenomena that online platforms expand offline businesses and offline stores seek online development.

In 2013, on the eve of "double eleven", intime general store reached strategic cooperation with Tmall and became a pioneer of O2O testing for physical department stores.

It is understood that nearly a year's time, Nanjing physical department stores are actively exploring the "O2O" landing action, in addition to

The website launched the cash coupon group purchase, WeChat, micro-blog, electronic membership card customers have become an important way for businesses to land O2O.

"Eleven" long vacation as a competitive place for businesses, has become an important test ground for integration of O2O platform with the entity store.

We should actively seek a win-win situation in the way of cooperation and share the data resources under the Internet thinking.

Reporters learned that during the "eleven" long vacation this year, Nanjing new hundred and Ali first realized the cooperation of O2O, 20 thousand Taobao new treasure electronic membership card, and over 10000 Alipay consumption handed over a satisfactory answer.

In addition, the new 100 Tencent jointly issued 50 thousand red packets and made a good start.

Physical store test water

In addition to self built platform, cooperation with strong e-commerce platform has also become a trend, the new hundred and Alipay is the case.

"The basic point of cooperation lies in the demand of both sides for online and offline resources. Consumers can choose online payment to experience convenience and speed."

Nanjing new hundred relevant person in charge introduced, new hundred first launched on Taobao, the new treasure electronic membership card, a total of 20 thousand were taken away, among which the Alipay wallet payment has more than 10000 pen, Alipay single store consumption in the forefront of the country.

In the era of big data, Internet thinking has become the marketing direction of physical stores.

Reporters learned that the new 100 Alipay Nanjing department store as an exclusive partner, the open mind to build compatible platform, online drainage, offline experience, online payment, new 100 channels, all passengers, all life, the whole consumer chain marketing drama just opened.