How To Make Use Of Consumers' Shopping Psychology To Make Pricing

1, low price penetration strategy

As a business, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the formulation of prices must be based on cost and can not be sold below cost.

Therefore, in order to maintain the advantage of price competition, we should start from the source, direct purchase in large quantities, reduce the intermediate link, improve the efficiency of operation, strive for the profit of the manufacturer to reduce the cost, carry out the thin profit and multi sale, and win at the low price.

Attract customers to buy their products in large quantities at low prices, and profit from related products.

Many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on one kind of auxiliary equipment.

3, flat head low tail method

Only the price of the "dragon tail" down slightly down, giving people a lot of feeling of decline.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

There is a supermarket milk powder 500g installed, priced at 9.30 yuan, and launched a 450g installed products, priced at 8.50 yuan, a good market, because consumers sometimes sensitive to weight is far below the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

According to the product's peak season and consumers' purchase time and quantity, we decide whether to discount or discount the pricing strategy.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

6, psychological pricing strategy

In view of the consumer's psychology of consumption, many foreign supermarkets like to leave a small tail on the price when they formulate the price. In the commodities they sell, the tail number is only about 15% of the total number, and the final price of the commodity price of about 85% is non integer, and the odd number is the main factor in the price tail.

A commodity priced at 99 yuan, people will feel cheaper than 100 yuan, priced 101 yuan, people will feel too expensive, compared with 99 yuan price seems to have gone up a step.

The use of psychological pricing strategy will give people the impression that store prices are very low on the whole so as to attract and retain customers.

When other commodities are priced, the original price is painted with red pen, and the new price is written next to the yellow. This method looks simple, but it is also a strategy to make use of the psychological pricing of customers.

The trick is: first, the original price is the printed number, often giving people a sense of authority pricing.

And handwritten new prices will make customers feel cheap.

Secondly, yellow gives people a special sense of cheap price. The new price is marked with yellow pen to make customers look attractive.