Bo Yang Home Textile Implements Counterfeiting In Anhui

Recently, the professional team and the team of lawyers, which were commissioned by the professional team and the team of lawyers, found more than 100 sets of counterfeit textiles in Anhui's Woyang County town, which are mainly made up of suites. They are all used to imitate the LOGO, tag and packaging boxes of Bo Yang home textiles.

Regarding this, Yu Chunhua of the textile production center of Bo Yang said: "counterfeit products disturb the market environment and seriously affect the rights and interests of consumers. Consumers must buy household textiles through formal channels, such as authorized stores, counters or official mall. The best way to identify the true and false brand of the brand is to certify the product's anti-counterfeiting code. Because the product security code is unique, and it can be directly authenticated on the official website of the Bo Yang home textile company.

Bo Yang home textile related responsible person said that the Bo Yang textile will ensure that all products are checked at all levels, to ensure the quality of the fine and version of the exquisite. For sale and sale of fake and fake products, Bo Yang home textile will be investigated and banned through joint efforts by law enforcement agencies and law enforcement agencies. At the same time, we also strictly monitor the management of stores, and ensure that the products purchased by consumers are all genuine products of Bo Yang home textiles.

Besides, beyond For every product, the quality inspection certificate issued by an authoritative organization is required. These are all high cost inputs and guarantee for consumers' rights and interests. In fact, the use of genuine products and counterfeit products is also very different. Counterfeit products There is a kind of instinctive resistance. This resistance comes from a wide range of use feelings and fabric comfort.

Yu Chunhua said that counterfeit products are cheap but products. Texture of material Poor, simple technology, no guarantee after sale, especially the product material, with fake silk, it can be filled with silk leftovers, and hygiene and quality are seriously unqualified. Poor quality filling materials are likely to contain a large number of bacteria and other pollutants, which will have a negative impact on the human body.

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A number of experts gathered at the 10th Anniversary Symposium on the construction of "fashion capital" in Beijing and conspire to plan and upgrade Beijing's fashion industry. At the meeting, Zhang Chang, vice mayor of Beijing, stressed that Beijing should make a good plan for the development of the garment and textile industry in 13th Five-Year in order to transform and upgrade Beijing's fashion industry. Wang Tiankai, President of the China Textile Industry Federation, also said that Beijing's garment industry should accelerate transformation and upgrading, implement brand strategy, and drive the high-end links of design, research, marketing and other value chains to enhance the added value of products.

It is understood that in the clothing value chain, the recognized profit distribution structure is: Design accounted for 40%, marketing accounted for 50%, production accounted for 10%. That is, design and marketing are at the high end of the value chain, and production and processing are at the low end of the value chain.

The industry believes that China's clothing enterprises are currently faced with no right to speak at the brand end, and can not speak at the end of the design, which can only be embarrassed at the end of production and processing. The entire garment industry is at the low end of the global value chain.

In terms of brand building, Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd. once said, "fashion industry needs time to accumulate, and brand needs cultural accumulation". Foreign high-end brands have at least eighty or ninety years of history, and the concept of fashion in China's clothing industry is less than 20 years, so there are many problems in brands and so on.