D.Bcooper Cabin Uses O2O Mode To Make Luxury Cowboy Costumes.
If you use a sentence to describe the D.BCooper cabin, it is the luxury intelligent high-end wild community of the ten year electric MBA veterans using O2O thinking crossover. Based on the idea of electronic commerce +O2O, Li Juntian carries out multiple cross-border cooperation in D.BCooper cabin, maximizing the limited space and profit. Its multiple cross-border cooperation is mainly reflected in five aspects:
1) the founder has crossed the border. D.BCooper cabin founder Li Juntian ten years of electricity supplier experience, and now do offline entities, cross-border is also naturally derived.
2) the source of funds crossover. D.BCooper cabin From the idea, the preparation, to the start up, and the completion of the cooperation in the three months, the start-up capital is obtained through Li Juntian's circle of friends. It divided the crowd into 116 parts, 50 thousand yuan for each person, and 3 copies for the most. Li Juntian said that the first phase of the 5 day period ended, and 88 copies were collected; the remaining 28 were second times public after the opening. In fact, in a week, Li Juntian received nearly three million yuan. Most of the people who had no road show or no equity subscription book were friends of their own, or even friends who hadn't seen each other for years. The crowd raising shareholders include investment banks, Wuliangye listed Li Ying, big brother of state-owned enterprises and colleagues and friends who worked for ten years.
3) brand cooperation crossover. D.BCooper is the spanboundary from online to offline. Li Juntian thinks that the combination of traditional technology and modern technology can form a new way of thinking for O2O operation if it forms a good experience form online. So the D.BCooper cabin was integrated into the earliest coffee and dim sum, then to the panoramic 360 experience restaurant, then to the 3D printer implantation, the laser TV implantation, the iris technology implantation, and a luxury cowboy immediately connected with the modern era.
4) implant elements across the border. Long time flower, WeChat WiFi and other elements were implanted into the D.BCooper cabin, which is also considered as an experience shop of WeChat WIFI in Beijing, that is, WIFI products are displayed in the D.BCooper cabin, and the users in the store try WIFI free of charge. The salesperson also helps WIFI sell, and the two sides do not charge it. Cost If the interest is generated, the bonus points will be paid. Li Juntian said that it depends on the direction and force of the business, D.BCooper cabin as a platform, the other implanted is the same. 5) cross boundary marketing across the network. D.BCooper has gone to the domestic line of e-commerce platform, the whole network and multi brand channel partners. The director of the D.BCooper cabin recruitment director wrote, "you must be familiar with the operation details of each electronic platform, because we are doing the whole network".
6) Social circle Sub cross-border. The D.BCooper cabin is absolutely luxurious and high forcing. It has been read by nearly 14000 people from 5 hours h5 page, and more than 300 people have signed up for the event. The activity is detonating attention. The two circles are online and offline. The more high-end the game is, the better the cooler is in Pyramid. In addition, the entity stores cooperate with the flying club and Halley Club cooperation to mobilize the participation of members, and ultimately achieve the cross-border combination of technology and traditional technology.
Finally, back to the original size, the D.BCooper cabin is only 631 square meters, and users can check out or check the two-dimensional code through the store leisure, consumption and service personnel. No matter where, users can buy their products and share more consumption driven by mobile phone browsing.
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