The Shopping Center Is Rising Rapidly, And The Fashion Brands Are Mixed With Joy.

At present, in order to attract popularity, H&M, ZARA, UNIQLO, GAP, C&A and other fast fashion brands have become the standard for the opening of shopping centers.

However, in order to introduce these fast fashion brands, the shopping center's pay is rising, and giving decoration subsidies and lowering rents are new bargaining chips.

According to Li Gang, deputy general manager of Beijing's first Grand Canyon and the current Hong Kong and China Real Estate Development Co., Ltd., it was said that in 2010, the industry did not have this kind of ethos, but now the decoration subsidy and the rent reduction have become a trend.

At that time, although the first Grand Canyon was the first shopping mall in Nancheng, Beijing, it still attracted GAP and H&M in normal circumstances.

"At that time, we did not give decoration subsidies, but later commercial projects, especially those located in the two or three tier cities, wanted to recruit fast fashion brands. It was not so easy. Many of them had to subsidize decoration."

Li Gang said bluntly.

"This kind of ethos has been formed in recent years. It was impossible before."

Wang Zhiming, general manager of Beijing Greenland Beijing Commercial Management Co., Ltd., further admitted.

Luo Qihua, director of North China Regional Department of retail Property Department of Jones Lang LaSalle, said that the practice of subsidization and rent reduction was only for luxury brands. However, with the increase in the number of commercial projects, shopping centers can only reduce the threshold of investment and give some special treatment in order to recruit fast fashion brands.

The discourse power has been strengthened, which is closely related to the rapid growth of China's shopping centers in recent years.

It is understood that in recent years our country

The growth rate has been maintained at around 25%.

According to the data from China Unicom, there are about 3100 shopping centers in China, and 4000 are expected to break through in 2015.

At the same time, at present, China is in the stage of construction of fanaticism, now occupying more than half of the global shopping center in the world.

The number of shopping centres is increasing.

The fierce competition among them has weakened the right to speak when they want to hire fast fashion brands.

The Suzhou flower center is a project opened by Columbo business group 2 months ago. Its total volume is 110 thousand square meters and is located in the regional shopping center.

At present, there are chain restaurants, fast fashion, children's experience, entertainment and so on.

Among them, for the two fast fashion brands of H&M and C&A, project operators give special treatment.

Although the operation process of three shopping centers has been operated, the Suzhou flower center is the first shopping center with fast fashion brand introduced by Columbo commercial group.

Sun Xudong, the steering director of Columbo's commercial Limited by Share Ltd, told the China Commercial Daily reporter: "before the fast fashion brand was unthinkable, it could attract most brands like VERO MODA, ONLY, JACK & JONES, SELECTED, etc., but now, with the sinking of the fast fashion brand channel, we have begun to introduce these fast fashion brands."