Can The Haining Model Graft Ji'nan?

On the 14 day, it was also a warm winter day. Qin Meifeng, the manager of the business department of the Grand View Garden of the all know international travel agency, was sitting alone in his office.

The warm winter and the "leather city" that blossom everywhere make this shopping route more and more difficult.

In the past few years, the one day tour in winter is unusually hot and needs to be sent out a few times a week.

The first thing to do was in Haining, Zhejiang. At that time, a lot of people took planes, trains, and even drove to buy fur.

Later, after the leather city was built in Zhaoyuan, Yantai, the model was introduced, and it was also popular in Ji'nan for one or two years.

See a few years ago

The hot market of Shopping Tours, Zhoucun and Yucheng around Ji'nan have also built leather cities.

Allegedly, the effect is not satisfactory.

Nowadays, Ji'nan has gathered together to emerge the professional market of Zhejiang merchants leather city and Haining Leather City, etc., in addition to meeting the local market of Ji'nan, we have also taken a look at it.

But it did not attract many outsiders.

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"Is there a pattern that doesn't work?" "it's impossible for Ji'nan to go this way, Haining's industrial base, Xinji is a semi industrial base, Ji'nan's leather city is only a two level wholesale market," Zhang Jiawang said. To be honest, the first hand money has been made away, so we have no advantage in doing shopping again.

He calculated an account, and the cost of a bus was four thousand or five thousand yuan. If there were three or four or ten people shopping, they could not earn much money.

"In the early stage, we can use this mode to gather popularity, and it is impossible to rely on this mode to support the operation of the entire market."

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In 2013, more than one thousand garment workers died in the collapse of the Rana Plaza garment factory building in Bangladesh.

Not long ago, the The Copenhagen Fashion Summit was held on the 1st anniversary day of the Rana square accident in Copenhagen.

How to improve the development environment of garment manufacturing workers has become the first concern of this conference.

Equally important is the participation and level of action of luxury brands in sustainable development.

The luxury industry has always been criticized for its ineffectiveness in sustainable development.

But as the attention of this issue continues to mount, some luxury brands are beginning to invest in this agenda, which has been dominated by popular product producers.

"Today's high-end design brands are fiercely competitive, and good ideas are not enough to become leaders. You must pay attention to ethical norms and values," says Dilys Williams. In 2008, he founded the Centre for Sustainable Fashion (Centre Fashion), which belongs to the London Fashion Institute (London College of Fashion).

"Five years ago, sustainable development was seen as a supply chain problem, and now it is a design opportunity."

Marie Claire Dave, the sustainable development officer of Gucci, Stella McCartney and Bottega Veneta, is a consultant for environmental science and public affairs of the French government department, and is the sustainable development officer of the 22 luxury brands.

Her appointment shows the determination of Kai Yun group for sustainable development.

Dave said that the 2012 action plan of Kai Yun group, which aims to reduce carbon emissions and introduce more sustainable development practices before 2016, is supported by different brands, though the degree of support varies.

For example, Stella McCartney has always been adhering to ethics and not using animal skins or fur. Although Gucci has always been the spokesman of leather, we have introduced metal free tanning agents, which are small in pollution and can reduce 30% of water pollution and 20% of energy consumption.

(this new leather technology has been put into use, for example, the new tassel slub bag, 1530 pounds.

This innovation needs scientists to complete. Last year, Kai Yun group opened a new material innovation laboratory in Novara, northern Italy, to develop new technologies.

Like Dilys William, Dave believes that "sustainable development can bring competitive advantage."

"Luxury brands are built on the concept of quality, tradition and handwork, which coincides with the concept of sustainable development.

Luxury brands have always been a respondent, but now they need to switch roles and become leaders of innovation to solve a series of problems such as sustainable supply chain, which is a field that luxury brands can not afford, and it often makes mistakes.

Dave said.