BURBERRY Will Open A Coffee Shop In The Flagship Store In London.

The coffee shop in Burberry flagship store will run by Rocket Food, a British catering company, and the coffee shop in Mulberry and Topshop flagship stores in London will be managed by this company.

"This will be a very special coffee shop, and we will create it with a brand new concept of restaurant operation.

And this is very fresh and worth looking forward to, whether for the catering industry or for the luxury industry.

In the latest Burberry Cafe recruitment notice, Rocket Food wrote.

With Burberry, there is another one of the luxury brands of cross-border catering.

As early as 2006, Armani opened its first restaurant in Milan, becoming the pioneer of luxury brand catering industry. Armani now has 16 restaurants in the world.

After that, Dolce, Gabbana, Gucci and Ralph Lauren also followed suit and started the business of restaurants and bars.

Meanwhile, at the beginning of this year, Ralph Lauren also opened a restaurant called "Polo Bar" beside the flagship store in New York. The discussion on heat and booking tables was very popular.

stay

Restaurants and cafes are set up in the store, with the effect of killing two birds with one stone.

It allows customers to stay longer in the store, and to some extent, customers have more reasons to buy goods from a physical store.

Regent Street flagship store has been the experimental site of this luxury brand, and many digital technologies have been applied in the store.

On a huge screen, customers can see online content and try to buy online and offline.

Though this is Burberry's

It has not been officially opened, its decoration style and service features will be seen more than a month later, but it is foreseeable that most of the tables and chairs will be placed in a variety of Burberry classic lattices, or, in particular, its food will be particularly London, such as a cup of latte?

Related links:

"Through the innovative cooperation with i.am+ and Will.i.am, the concept of wearable technology concept will be launched, so that Gucci watches will be integrated into the future of wearable technology.

This is a fashion accessory and combines the most comprehensive and advanced technology functions. "

St phane Linder, President and chief executive officer of Gucci watch, said in a statement by Gucci.

The device will become an independent smartband smart bracelet, which means it is not connected to mobile phones and computers.

The smart watch will have the functions of dialing and answering phones, sending and receiving short messages and e-mail, listening to music, checking maps and calendars, and other functions. Besides, there are also fitness functions and advanced personal assistant commands.

"I.am+ and Gucci watch together create wearable products that are free from imagination and visual limitations.

The device combines the advantages of fashion and technology, and we aim to define this category of products.

I created a term called fashionology.

Rapper and hip-hop producer Will.i.am said, "a fusion of fashion and technology world is precisely the cooperation with Gucci."

But the time has not yet been released for pricing, distribution and formal launch.

Gucci president and chief executive officer Marco Bizzarri believes that "wearable technology and intelligent equipment represent the new frontiers of fashion industry.

This is a very good time to make Gucci a leading position through cooperation with will.i.am, and innovation has always been an important part of our brand DNA. "

In fact, as early as last November, Andr Leon Talley, the former editor of Vogue, has been appointed as the fashion director of i.amPULS's wearable technology brand i.amPULS.

Last year, Will.i.am launched a smart watch -Puls with the largest mobile phone service provider AT&T in the United States. The decision to launch smart watches with Gucci also showed interest and ambition in the technology industry.