Learn The Decoration Style Of A Brand Clothing Store.

If the cover of a book is designed to be unattractive, will the reader open the book to read it? Of course, the answer is No. The display design of a clothing shop focuses on window design, and the key of window design is how to create creative windows. The most successful window design should not only catch the sight of travellers, but also express the quality and connotation of clothing brands.

Display designers often make the most effort to make a distinctive window design when they make a presentation, which is understandable. However, how often the designers are puzzled about how to get window design. inspiration Source and transform it into the design point we usually call. Some display designers are racking their brains while doing window design, but the ideas they want to come out do not conform to the brand style and marketing objectives.

The inspiration of window design does not require unfounded meditation. It mainly comes from three aspects: first, it comes directly from the theme of fashion trends; second, product design elements originate from brands; and third, the marketing plan that comes from the brand season.

　　 Vogue The trend is published annually by the popular trend research office, and is generally divided into several themes. For example, the French NellyRodi design office releases the trend of spring, summer and autumn and winter two times a year, which is usually divided into 4-8 themes. Each theme has its distinctive characteristics, including elements such as style, color, fabric and style. We only need to choose the theme suitable for the brand style, and extract some of the elements into design points. In March of this year, Europe The window design of fashionable cities such as Paris and Italy is filled with a common theme, which is one of the 4 themes published by NellyRodi fashion research laboratory: navigation theme.

The product design element of a brand is actually a garment designer replacing the display designer to complete the analysis and refinement of the fashion trend theme. Fashion designers will study the trend of next season and find out the design elements that are suitable for the brand. Then, according to these design elements, a series of designs will be developed, and a series of products with distinctive themes and styles will be developed. Display designers at this time only need to derive the design elements of the products, and express them when the brand clothing windows are displayed, so that they can make designs that conform to the fashion trend and are loyal to the brand's own style. These design elements may be the fabric pattern or texture of a piece of fabric, or the structural characteristics of a style.

Brand season marketing programs can be divided into time periods, including new product listing plans, and some key holiday marketing strategies. In these key periods, such as spring clothes listing, May 1 Labor Day, autumn dress listing, national day and Spring Festival, brands will need to have targeted focused display designs. At this time, the display designer will clearly remind every passing customer of the new product's listing and the coming of the festival through the seasonal brand clothing and clothing window display design. The inspiration of design can be found from the characteristics of these time periods. It is necessary to clearly reflect the characteristics of the time period, but also new and not conventional.