Hai Lan'S Home Business Is Unclear, And Its Innovative Mode Is Vague. It Is Warned By Shanghai Stock Exchange.

Hai Lan's innovation mode is ambiguous, and is warned by Shanghai Stock Exchange.

After yesterday's Golden Summit in Sichuan,

The 2014 annual report also received the attention of the Shanghai Stock Exchange. The Shanghai Stock Exchange also asked the company to disclose its business models and risks in detail.

In this regard, Hai Lan House explained that because the scope of the consolidated statements has changed, the company has bought the keno technology consolidated statement, and the higher the sales cost is mainly the increase of advertising expenses and staff salaries.

After reviewing the annual report of Hai Lan's home, the Shanghai Stock Exchange thinks that the reason for the company's performance growth in 2014 is "innovative mode, effective retail store and supplier management", but what the so-called innovation mode is not clearly disclosed, such as the operation mode and characteristics including supply, production, retail and other links, the difference from the traditional mode, the impact on the actual business results and the competitiveness of the company, and the risks that this mode may bring are not mentioned in detail.

From the reply content of Hai Lan's home, actually, the company's

There is nothing special about it.

Although Hai Lan's home has set up some new brands and reorganized the "San Keno" brand, the company mainly continues the original "Hai Lan home".

Business models, such as separating ownership from management rights in the sales link, joining the franchisee into a community of interests, and adopting a retail oriented credit purchase mode, except paying a small portion (usually not more than 30%) of the goods in advance when the goods are in storage, the payment of the goods is guided by retail and will be settled with suppliers every month.

And business risk is mainly reflected in inventory.

Reporters noted that although the inventory of Hai Lan home in 2014 has declined in proportion to current assets, the company's stock pressure is still relatively large: inventory in 2012-2014 years is 4 billion 457 million yuan, 4 billion 516 million yuan, and 5 billion 663 million yuan respectively, representing 60.77%, 50.4% and 48.61% of current assets, respectively.

In addition, the management fees and sales expenses of Hai Lan's home have also been concerned by the Shanghai Stock Exchange.

The Shanghai Stock Exchange pointed out that the growth of management fees and sales expenses of Hai Lan's home in 2014 did not match the growth of business revenue, and business income increased by 72.56% compared with the same period last year, while management fees increased by 108% and sales expenses increased by 104%.

In this regard, Hai Lan House explained that because the scope of the consolidated statements has changed, the company has bought the keno technology consolidated statement, and the higher the sales cost is mainly the increase of advertising expenses and staff salaries.