Vitoria's Secret Push Products To Seize Market Share

Women aged more than 20 to more than 30 are becoming more and more popular in sports and leisure sports. The purpose of buying and selling underpants is to go to the gym, go to work and eat brunch. So there is still a lot of market.

Sexing Underwear In the past two years, the Victoria s Secret of Vitoria has launched sportswear for the signboard, according to Morgan Stanley's latest report. Sports products The total annual sales of the line should be between $200 million -2.5 and $1 billion, according to analysts. Lululemon Strong opponent.

Lululemon, which started with yoga wear and the main sports market for women, sold $1 billion 800 million in 2014.

Lululemon's ideal customer is a single woman named Ocean, aged 32, earning 100 thousand dollars a year. She is very busy, has her own apartment, she loves to move and fashion, and spends 1.5 hours a day exercising. "

According to the latest earnings report of L Brands, Victoria's s Secret sales in 2014 amounted to $7 billion 200 million.

Victoria has occupied 35% of the underwear market in the United States and has a wide range of female user groups. The price of the Victoria sports line is close to that of Lululemon, the price of sports bra is between $50-60 and the price of bottompants is between $55-70.

It is reported that Victoria plans to launch sports product lines in more than 150 stores this spring.

Nike is also expanding its women's product line, and recently opened a cool shop for women's customers in California (below), with a gymnasium.

Under Armour, which focuses on men's sports products, also launched a variety of products for women. Last year, it hired the number one supermodel Giesele Bunchen to shoot a series of advertisements.

Nike hopes that the sales of female products will increase to 7 billion US dollars from the current 5 billion US dollars to 2017. Nike will open second women's products stores in Shanghai, China in November 29th.