The Layout Of The Three Or Four Line Of The City Is Expanding The Brand Market.

Domestic high-end women's clothing has the following characteristics: 1, retail price is more than 2000 yuan, the main price is concentrated in 4000 yuan ~6000 yuan. 2, the main consumer groups are white-collar, business owners, civil servants and other groups. Min Guangya, a clothing retail expert, told the first Financial Daily reporters that the positioning of these brands is a commercial woman of 30~45 years old.

Speaking at an interview with reporters, she said that the consumption market of high-end women is still huge.

The announcement of the listing shows that the company is in good condition. In 2014, the company achieved operating income of 743 million 951 thousand and 300 yuan, an increase of 4.72% over the same period last year, and a net profit of 138 million 510 thousand and 500 yuan, an increase of 1.36% over the same period last year.

According to the prospectus issued before, as of September 30, 2014, there were 361 outlets and distribution outlets in the country, including 154 Direct stores and 207 distribution outlets.

He announced that he will raise 728 million yuan in the future, and these funds will invest in 136 New Direct stores in the next three years, as well as the upgrading of the existing shops, R & D center construction and supplementary operation funds.

Blue land reveals the future Grace It will still expand to a second tier city, but will focus on the three or four tier cities, "we found, in fact, The third-class cities The consumption power is very strong. In the future, if there are good and suitable shopping malls, we will choose to enter. "

According to the China national business confidence center "2011 high-end women's clothing market brand development analysis report" shows that during the three years of 2011~2013, the market share of several high-end women's clothing brands in China showed a weak growth trend.

Nevertheless, the chairman of the company Xia Guo Xin It is also considered that the competition of international brands should not be underestimated. He thinks that the same quality, the price of the international brand is four times higher than that of the domestic high-end brand, and it will take time to build a real high-end brand.

"According to the layout of the high-end women's clothing brand, it is mainly concentrated in the Southern China area. Apart from the great majority of high-end women's clothing brands in the market, such as Mass Phil, the exception, the movie, the Enlai, Clay Till, Kaiser and other brands are basically concentrated in Southern China, Zhuo Ya and EMMAN Lin, and basically belong to the category of big Southern China." Min Guangya told reporters.

"Local women's clothing is limited by specific local consumption, most of the general regional brands, and few big brands to eat in the north and south." Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd.

As of today's closing, the price of shares rose 27.59 yuan, up 44%, the company's market value has reached 4 billion 415 million yuan. A single product in spring and summer is 2000 yuan ~3000 yuan. If it is not an internationally famous brand, but a domestic brand, many people will think that the price is too high. But in Shenzhen, there are many such high-end local brands.