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There Is Still No Timetable For Integrating Shop No. 1.

2015/5/5 21:03:00 50

IntegrationNo. 1 StoreBrand Strategy

In addition to continuing to plough deep into the physical stores, Dong Minglun said that another important task of WAL-MART China is to combine physical stores with e-commerce to better meet the future retail needs of the Chinese market.

WAL-MART hypermarket will also plan to launch mobile terminal App to facilitate customers to place orders anytime and anywhere. In addition to delivering goods to the home, customers can choose to pick up stores, and stores will gradually set up special cashiers to accept different electronic payment methods.

In addition, WAL-MART holding electronic business platform 1 shop has been launched in Beijing, Shanghai and other 8 cities to launch "district thunder shopping" service. In the service coverage area, the fastest distribution of consumer necessities such as meat, eggs and fruits can be completed within 3 hours.

However, it should be noted that since the WAL-MART holding 1 shop, the business between the two has not been opened up.

According to the reporter, at present, shop No. 1 and WAL-MART cooperate not only in their own brand goods and inter city logistics, but also at present WAL-MART official flagship store officially enters the 1 shop business platform and handheld 1 shop mobile phone application.

Yesterday, Dong Minglun did not give a clear answer and a timetable.

He just said that the integration between the two could not be very satisfactory at present, which involves many factors such as inventory, logistics, distribution and so on. Only when they are very strong can they integrate well.

But now

Shop 1

It is difficult to match the market position and scale with WAL-MART. The No. 1 store is still in a state of loss, and its market share is far less than that of Ali and Jingdong.

As we all know, strong global sourcing capability and sophisticated supply chain management are WAL-MART's.

Core competitiveness

But at present, shop No. 1 has not entered WAL-MART's procurement.

Supply chain

System.

Therefore, the outside world has been very concerned about when WAL-MART and shop 1 completed the integration problem.

Related links:

Ma Yun made a meaningful speech to Ali's 8000 Beijing staff: Ali empire is going to stop expanding, and the purpose is very simple.

Before the May 1 holiday, Ma Yun, chairman of the board of directors of Alibaba group, made a meaningful speech to Ali's 8000 Beijing staff: Ali empire is going to stop expanding, and the purpose is very simple.

More than 30 thousand people are enough, although there are also electric business has reached 80 thousand people, God bless them.

Ma Yun once said that when Ali was 102 years old, that is, in 2100, the number of employees could not exceed 50 thousand.

But now Ali is already an enterprise empire with 34 thousand employees.

This is only 16 years since the establishment of Alibaba in 1999.

Ma Yun's purpose is really so simple? Look at Ma Yun's speech, in addition to encouraging the staff of Beijing, and using ideals to unite people's hearts, the importance of Beijing is beyond words: "only in Beijing deeply, can we have an impact on China, and this life will not live in vain."

No matter what strategic adjustment Ali wants to make, let's look at the current Ali.

Alibaba's fourth quarter financial report showed that group revenue grew 40% to 26 billion 200 million yuan (4 billion 200 million US dollars), and revenue growth slowed down.

Share price pressure has dropped from around $119 A share last year to around $85. The company is facing pressure to reduce costs and make a series of cuts.

Since its IPO in the US, Ali group has entered various industries such as film industry, health and so on. With the rapid expansion in different fields, group management and talent shortage have become urgent.

Just as China's economy has entered a new normal, Premier Li Keqiang has regarded "mass entrepreneurship and innovation" as a new engine of China's economy and put forward the strategy of "Internet +". It expects to promote the integration of mobile Internet, cloud computing, big data and Internet of things with modern manufacturing industry, promote the healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet companies to expand the international market.

Ali has become a high speed practitioner of the "Internet +" strategy.

The "Internet plus" strategy has also spawned a surge of vertical electricity providers. The capital market has taken the opportunity to accelerate the development of vertical e-commerce.

The traditional integrated e-commerce platform represented by Ali has become an inevitable choice to meet the individual needs of customers and optimize the team and the best soldier strategy.

The strategy of "Internet +" has stimulated the upsurge of nationwide entrepreneurship. For a time, it seems that the Internet can easily combine with any traditional industries, reshape traditional industries and achieve industrial upgrading and Phoenix Nirvana.


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