Chanel: Firmly Rejected In The Past, Now Two Degrees Test Water Business

"If you want to wear Chanel (Chanel), you have to come to the fitting room first."

Three years ago, Chanel fashion President Bruno Pavloski had some disdain for online sales. But now, Chanel is speeding up its pace in the field of e-commerce.

Recently, it was reported that later in 2015,

It will start selling on the US e-commerce platform.

Products.

Pavlos Ki also revealed that by the third quarter or the fourth quarter of 2016, Chanel will officially launch a global electricity supplier network.

Eyewear products will be the second Chanel test supplier in 2015.

In April 2015, Chanel worked with Net-a-porter, a luxury shopping website, to sell its premium products in the range of 1970 to 19000 euro.

Coco Crush opened the sales area and was reported to have been robbed only 6 hours after the sale.

This may strengthen Chanel's confidence in opening the electricity supplier.

Prior to this, Chanel is a typical representative of the luxury brand that strongly repels the electricity supplier.

Pavlos Ki explained why Chanel did not carry out online sales of accessories and clothing. "Fashion needs people to see, touch, feel and understand."

And the famous saying of coco Chanel is "to be irreplaceable, we must be unique at all times".

However, in early 2015, Chanel began to prepare for the electricity supplier.

In February, Chanel announced that it would coordinate the pricing of the global market, selling in disguise in Asian markets such as China, Hongkong and South Korea, while the price of euro zone products increased by 20%.

At that time, Pavlos Ki pointed out that the new pricing strategy helped the brand to take the first step in online sales: "one day we may sell on the Internet, but we will not do so before we are ready."

"The adjustment of the luxury brand price system is also preparing for the layout of its electricity supplier."

Zhou Ting, Dean of the Institute of wealth and quality, believes that the weakness of sales leads to a subtle change in the attitude of the luxury brand, which is high in the past and entangled in the balance between sales and experience.