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The Story Of Shan Shan Costume And Liu Xiang Is Brilliant.

2015/6/13 16:59:00 29

Shan Shan CostumeLiu XiangBrand Strategy

Liu Xiang, the charming boy who has attracted the attention of the world at the speed of Chinese people, now when he formally ends his professional sports career, we will not give up! "Liu Xiang" represents too many --12, 88, the world's first and China's "flying men".

Shan Shan has witnessed Liu Xiang's brilliant glory -- "the Chinese have me, the fir has you", which is echoed across the great river, is the good words of Liu Xiang and the endorsement brand.

When Liu Xiang won the 2004 Athens Olympic Games, in October, Shan Shan signed the first time with the "flying man" to become the only clothing brand of its global endorsement.

From then on, the Olympic champions who are constantly pcending are constantly innovating.

Clothing brand

It became China's pride in the world.

In January 21, 2006, Shan Shan and Liu Xiang renewed again in Shanghai, and they continued to innovate and pursue excellence in spirit and attitude. As Liu Xiang did to track and field hurdles, they continued to overcome obstacles and challenge higher goals.

  

Chinese fir

Zheng Yonggang, chairman of the board of directors, talked about hiring Liu Xiang as a brand spokesperson. "Liu Xiang represents the speed of China.

Clothing industry

The leading brand, Liu Xiang's image and spirit of striving for self-improvement, spanning the limit and striving for success, is in line with the core service concept of "young, healthy and fashionable".

Liu Xiang is the best, and Shan Shan is the best. "

In the four years that Shan Shan and Liu Xiang have been crossing the summit, Shan Shan's support for Liu Xiang has always been constant.

When the rewind of the 2008 Games broke out, Zhang Yahui, executive vice president of Shanshan clothing company, said, "I think Liu Xiang is still the best interpretation of youth, health and struggle.

As a yellow race, his achievements in track and field are obvious to all. He can not deny Liu Xiang's commercial value because of a single exit.

The statement of Shan Shan Shan shows that Shanshan is a responsible brand.

In the cooperation of Shanshan and Liu Xiang, the Shanghai Shan Shan and Shanghai people Liu Xiang represent different Shanghai stories, while "speed" is their common annotation.


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