Luxury Giants And Commercial Real Estate Experts Collectively Reflect On Breakthroughs.

RizaSilva, Asia Pacific Real Estate director of Kai Yun group, said: the company is reassessing the effectiveness of Chinese stores, especially in the two or three tier cities.

RizaSilva said on the opening day of the MAPIC real estate conference last Thursday: "2012~2015 is a good year to make a fortune. What we do is" open shop ", but now we are in a period of reflection.

But we will not stop and continue to do what we have started in China.

She added: China is still one of the main markets of the company.

It also reveals that with the new challenges and fast changing consumer prospects faced by China's retail industry, Kai Yun group is making strategic adjustments.

In the first quarter of 2015, the global sales of Kai Yun group fell more than expected. Gucci's main business responsibility for China's regional decline is that sales of Gucci's more than 500 stores are down by 4% while Asia Pacific sales are down 10%.

This year, MAPIC was first held in China since it was founded in France in 1995.

The new "MAPIC RetailRealEstateMarket RREM:" is a two day business, conference and social event. International and local retailers, franchisees, local retail real estate developers, shopping malls developers, service providers and investors are gathered together.

A total of 300 people attended the event. They came from all over the world, including 150.

And more than half of them are Chinese.

The conference process includes a series of promotional links to other companies to promote brands, services and shopping malls.

Two key issues in the industry this year are: "

(e-shock) the rise of Chinese electricity providers and the oversupply of real estate in the mainland.

Chen Zhongwei, director of research at CBRE, the world's largest commercial real estate service company, describes the development of China's Luxury Retailing Industry sluggish, but the biggest impact on the electricity supplier is department stores. (FrankChen)

He said: "ten years ago, there was no electricity supplier in China, and last year, the industry sales amounted to 2 trillion and 800 billion yuan, accounting for 10.6% of the total retail sales, compared with only 7% in 2013."

The guests said that the reduction

The key to the decline and maintenance of the retail industry is to provide consumers with unique services or "retail entertainment projects", combining activities, entertainment concepts, interactive leisure with traditional shopping, food and beverage services to provide leisure, communication and fun space for families.

"In the near future, shopping centers will become holy places of experience, but they still have to provide people's daily needs," said ChristophePoisot, director of national property at Carrefour.

Another participant described this change as "the era of new professionalism".

Hu Jun, President of Beijing Rui Wei Business Management Co., Ltd. is more optimistic when facing the threat from the electricity supplier.

He said that the key to retail platform is social function, which can not be replaced.

What we need to do is "human business", that is, social networking.

The success story includes the K11 art mall which has become one of the landmarks in Shanghai.