Gloria Wins The First Case Of Trademark Protection In E-Commerce

Malicious infringement has become a malignant tumor on the electronic business platform, which has seriously hindered the development of future electricity providers. Recently, Guangzhou fashion women's clothing brand "Gloria" sued the Hangzhou Ya Pin Trading Co., Ltd. malicious infringement case after two years of game finally settled, the court made a final judgment, determined that the company's malicious infringement charges, ordered it to destroy all the infringing products, and compensate Gloria's economic losses of 2 million yuan. "Gloria" insisted on winning the victories over the past two years, which undoubtedly gave the company and consumers a shot in the arm to combat such behaviour.

Along with the progress of Internet and the popularization of logistics industry, the development of e-commerce in China has penetrated into every corner of people's life. Social attributes The dominant WeChat circle is also not immune to the so-called "micro quotient". The vigorous development of e-commerce has naturally attracted many bad businesses to commit crimes, especially the virtual and open nature of e-commerce, making consumers and businesses want to defend themselves. Legitimate rights and interests There are many problems such as difficulty in proving evidence and difficulty in drawing lessons from them.

The most serious victims were those who were counterfeited. brand 。 Not only must bear the pressure of being stolen and harmed by the brand, but also be scolding by consumers who are in the dark. They even ask for compensation. If an enterprise wants to maintain its brand, it must find a website operator who sells fake products, but many of these so-called B2C stores operate on foreign servers. Even where the other city is not known, which city law enforcement departments should be dealt with? Therefore, it can be said that in the electricity supplier industry, infringement incidents emerge in an endless stream, and are closely related to the Internet characteristics of e-commerce, so it is not easy to eradicate these behaviors.

Looking back on the case of Gloria's electricity supplier winning, some problems are worth pondering. "Gloria" accused the company of malicious infringement of the company in the process, the opponent was not caught. Taking advantage of the loopholes in the electronic business platform, it is thought that Gloria will be in a dilemma. However, Gloria never gave up its efforts. After the first trial, the company failed to give up its appeal. On the one hand, it appealed for a desperate struggle. On the one hand, it reregistered the account in Tmall mall, and continued to malicious use the "Gloria" trademark copyright to deceive consumers and wait for action. But with Gloria's unremitting efforts, the court finally made a final decision, and found that the company violated Gloria's trademark.

"Gloria" can win the lawsuit. In addition to its brand accumulation in the past 20 years, the main reason lies in its determination to fight against piracy violations and its unremitting efforts in the face of difficulties. If the broom does not arrive, the dust will not run away as usual. If the infringement brings huge benefits, the unscrupulous businessmen will never give up even a tiny chance. Only by sticking to the end can we safeguard our legitimate rights and interests in the real sense.