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How Can A Customer Break Through Without A Purchase Intention?

2015/7/13 17:41:00 35

Clothing StoreMarketing StrategyBusiness Strategy

There are antecedents and consequences for everything. So do we receive customers.

* you may not see your favorite product or your own product.

Then what should our front-line salesmen do? It is to recommend products that are suitable or feel like the products that consumers like.

Those products are suitable for customers, so you have to be thorough with your products when no one is in the market. You can be sure what kind of customers you recommend to each of the clothes. So when customers enter the store, you are very passionate about your needs, and you will encounter "cool brothers" and "cool sisters". At this time, our front-line staff must not be "follow the worm" or "announcer" (Hello, this is new to a g, Hello, this is leather clothing, etc.), "quotes" and "mechanical salesmen".

What should the salesperson do?

First of all, warm reception and inquire about demand. If the customer does not respond, he or she will take the right place in the locker where the customer is in.

Consumer

Wear products and show consumers the reasons they want to recommend (that is, the benefits they will bring to their customers). When they are recommended, they should always observe the reaction of customers.

(have professional dress collocation skills, have the courage and patience to promote insurance, have your own judgement whether to continue or slightly chat about other random.

insight

And strain, in the case of refusal, there is also the way to find the stage and continue to "fool" marketing methods and passion.

For example, sir, you look very quiet, and the design of this dress is very simple and generous, and the version is the popular XXX this year. It is very valuable. This color is very good for your complexion.

Let's talk about consumers' reactions. If customers seem to be interested in something, you should encourage them to try them on (for example, in the presence of customers, continue to emphasize buying, feel it, see opportunities to encourage try out, or deliberately show customers, stimulate customers, and encourage them to try on).

If

customer

It seems that you have no interest in the products you recommend, so you have to know how to give yourself a step.

但是在接着前面的基础上给自己台阶,例如,顾客在毛衫区,我开始拿了一件简单大方的圆领非常热情专业推荐,但是顾客好象意向不大,那我就故意在讲刚才圆领毛衣对他如何然后适合,又给自己找台阶,比例:先生,这款毛衣非常简单,大方,适合您这样稳重的人穿,您是不是圆领不喜欢啊,那你看看这件翻领的,这款在设计上也是非常简单大方,非常适合您这样稳重的人穿(专业上的推荐还是和前面呼应),但是领子是采用翻领,翻领穿起来更商务一点,您感觉呢(继续给顾客推荐的理由,也就是购买的好处,并再次探询顾客的需求),还有个可能,是顾客真的不想买衣服,但是不想,并不代表他不冲动购物,所以也要上面的主动推销法。


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