Innovation Of Nine Fashion Brands Under The Impact Of E-Commerce

Under the impact of e-commerce,

How will it develop?

Xiaobian recently collate new changes in the nine fashion brands around the world, trying to kill the tight encirclement and reorganize the rivers and mountains in their respective ambush.

There is an old saying in China that poverty changes, and rules change.

1.J.Crew

The performance and profits of the casual wear brand J.Crew continued to decline. The latest sales of sweaters and knitted products once again hit bottom. The costumes of $100 or more are facing competition from fast fashion brands.

To boost its performance, the company said in its June 10th statement that the company has made a comprehensive reform in its operation, production, material sources and merchandise strategy and organization.

J.Crew Madewell, the chief designer of the women's clothing brand Madewell (Somsack Sikhounmuong), was promoted to the lead designer of the company, and the former designer, Tom Mora, left.

Two

Facing the fierce competition between NIKE and Under Armour, the market share of Adidas Adidas in the United States has been reduced in recent years.

Adidas recently announced its withdrawal from the exclusive partnership with NBA. The company's Herbert Hainer said, "the exclusive agency contract with NBA can only sell Licensed sports shirts, but not for sports shoes and other sports products."

Adidas's sales in the first quarter of North America increased by 7%, slowing down a bit of pressure from the company, which is preparing to carry out the largest investment in the us so far.

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3.Gap

Largest in the US

Gap, one of the companies, has been in the fashion retailing industry. But now it has shut down 1/4 stores and cut down hundreds of employees.

Art Peck said last month that he would bet on more fashionable goods this year.

It can be said that he placed the bet on the newly hired Goldman (Wendi Goldman), before Goldman was the joint CEO of the Vitoria Victorias (Secret) parent company "Limited Brands Inc" (L Brands Inc.).

Gap is often criticized by consumers, because the types and sizes of colors are not complete.

"I promise our team will work hard to achieve the needs and aspirations of consumers," peck said.

4.American Apparel

Schneider, the newly appointed female head in January this year, has a long way to go. She must lead the slow running shop to run at Paula and create $1 billion worth of brand value. (Schneider)

It may be necessary to get rid of the vulgar advertising image and take away advertisements like "show off" and "inappropriate posture".

In 2014, the turnover of American Apparel was $609 million, much less than that of $634 million in 2013.

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5.Coach

Leather goods brand Coach is now in a difficult period of change, from the appearance of the retail market to the product itself, which is trying to recover those lost "cool" elements.

Its sales in North America shrank by 24% last quarter, although it tried to reposition itself as a luxury brand and reduced its discount sales accordingly.

Coach executive director Louis (Victor Luis) said in the company's earnings report that it will continue to reshape the Coach retail market image, with a view to reversing the declining trend of sales.

6.Abercrombie&Fitch

Abercrombie and Fitch (Abercrombie&Fitch, A&F), a clothing brand that the young people once pursued by the United States, do not seem to have a good future.

Losses in the first quarter of this year exceeded $60 million.

Analysts warn that A&F is now moving away from the original style of the brand and turning to fashion.

This not only makes it lose its existing customer base, but also fails to attract new customers effectively.

"I know the challenges we face, but we still believe that we are in the right direction," said A&F President Angeli Dis (Christos Angelides).

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7.A e ropostale

Young brand A ropostale tries to stay away from T-shirts and hooded T-shirts, and they continue to expand in new areas, including exclusive signing of YouTube stars and super sweet American girl Mota (Bethany Mota).

But the overall turnover of A e ropostale continued to decline in the first quarter, down 13% from the same quarter of the previous year.

Julian Geiger, the boss, said that after the school starts, the changes and efforts of Geiger now will bear fruit.

8.Vera Bradley

Vera Bradley, a well-known handbag and handbag, has entered the fabric and material market, including leather, in order to refresh its brand image.

CEO Wahlstrom (Robert Wallstrom) said last week to investors that "It is frustrating" has not been reflected in its earnings.

We feel very depressed. "

Despite great changes in the design of the new product, the market did not respond. The company's sales in the latest quarter fell by 17%.

9.Guess

In the past 18 quarters, luxury brand Guess has been negative growth, but analysts say Guess will get better after shutting down 60 poor stores this year.

The company said that women's clothing business has begun to improve in the first quarter.

Paul Marciano, Guess's current boss, said: "changes in design are showing good results."