40% Commercial Real Estate Or "Zombie"

The impact of the electricity supplier is the main culprit of the real business.

But in the eyes of professionals, this is not the whole story.

Similar to online e-commerce, the pursuit of real business is also traffic.

Shopping malls distribute traffic to each business, and businesses generate sales and take part of their income as rents to the mall, forming the logic of traditional entity commerce.

But under the impact of the electricity supplier, today's shopping malls flow dropped significantly.

Wang Yong, founder of the entity business third party O2O service provider, the founder of cat cool, believes that consumer demand has changed radically over the past ten years.

Today, shopping is no longer because clothes are worn out and mobile phones are worn out, but for dating, showing children an exhibition, eating and talking with friends, talking about business and so on.

Located in the south of Henan road and Hongkong Road near Fuxing Road near the Bund and Town God's Temple, ideally, it should be a commercial center with strong passenger flow. But yesterday, reporters saw at the scene that there were few shopping arcades with restaurants, games, entertainment and supermarkets, and some shops were even closed.

This is just the present.

Recently, the adjustment of Wanda Department can explain some problems.

Under the impact of the electricity supplier, the malpractice of the traditional shopping mall management mode has become increasingly obvious.

In particular, there are three major pain points in investment and operation, such as uncontrollable effect, high management cost and high turnover rate of professionals.

China's largest commercial real estate service provider RET Rui Yide said.

According to the 2015 annual report of China commercial real estate issued by RET Rui Yide, China's commercial real estate problem is experiencing "three difficulties", namely, "investment difficulty", "location difficulty" and "operation difficulty".

The general manager of the former Luneng group and the Xing Jun, who is now a manager of cloud cat CEO, is more blunt. The massive supply of commercial real estate will further increase the pressure of developers: "it is estimated that over 40% of commercial real estate projects will become zombie projects in the future. Not only will the brand enter low, the operation team will be seriously lost, but profits will become even more difficult."

Online traffic is less than that of a legitimate electricity supplier. The first thing to do in real business innovation is to reconstruct the space under the line.

Nowadays, more and more shopping malls begin to work hard on experience. The most common forms are business innovation, space modeling, and activity implantation.

For example, K11 carried out the exhibition of Monet last year. This year, star global port made the Le Louvre Museum Art Exhibition. Next, it will hold the Picasso exhibition.

In landscape design,

To create, the real business also began to pay attention to the integration of fun elements into the big background, adding infinite reverie and multiple sense of experience, such as the Expo source aquarium, the new world duo A dream exhibition.

Besides, artificial festivals such as "Music Festival" and "Beer Festival" are also emerging one after another, and entertainment brings more traffic to shopping malls.

And the benefits from this approach are also significant.

During the Monet exhibition, the daily turnover increased by 20%, and the commercial rents increased by 70%, while the office rents rose by only 30% during the same period.

But if people flow large, will it necessarily increase the income of the shopping mall? Not necessarily.

In traditional business, passenger volume represents sales volume. With sales, shopping centers can use this to buckle.

In other words, the original shopping, payment and split accounts are closed loops.

But today, with the development of mobile Internet, there is not much actual consumption. Even if there is shopping, it is blocked by many platform channels, and can not enter the accounting system of shopping malls, leading to further weakening of the profitability of the mall.

A shopping mall asked the cat to check whether the data of the merchant's sales were true. The data reported by the merchant at a certain time period was 3270 yuan, but the data shown in the cat cool system was 4350 yuan, and there was a difference of 1080 yuan in the middle. Why?

Wang Yong said that this problem is becoming more and more serious with the development of mobile Internet.

It is technically feasible to accurately restore the sales figures and amount per day in the store.

"Without changing the original cash register software, we can install data acquisition devices between the cash register system and the small ticket printer to monitor the printing flow of small ticket."

At present, Shanghai Joy City and southern Fengcheng have been put into use, and global ports, K11 and Hang Lung are also testing.