In The First Half Of The Year, The Top Ten List Of Online Retail Market Tmall Topped The List.

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The 2015 China Internet retail market data monitoring report released by the China Electronic Commerce Research Center (hereinafter referred to as the "report").

The report released the list of top ten China online retail market in 2015.

According to the report data, in the first half of 2015, China's B2C network retail market (including open platform and self sales, excluding brand electric business) ranked first in Tmall, accounting for 57.7% share; Jingdong ranked second, occupying 25.1% share; suning.com was third, accounting for 3.4% share.

The 4-10 businesses in turn are: vip.com (2.5%), Gome online (1.6%), 1 store (1.5%), Dangdang (1.3%), Amazon China (1.2%), jumei.com (0.5%), Yi Xun net (0.3%).

1) compared with the first half of 2014, the top three did not change, the total share reached 86.2%, compared with 82.1% in the first half of 2014, an increase of 0.5% over the same period.

This shows that Ali, Jingdong, Suning three to other business space market space gradually reduced, the survival of other business will be more difficult.

2) vip.com rose from fifth to fourth, and its Q2 performance was strong, with sales from mobile terminals accounting for 76% and keeping the industry leading.

With the increasing popularity of vip.com and the rapid development of mobile terminals, vip.com's core sales business has maintained rapid growth.

3) Gome online dropped from fourth to fifth. Gome changed four times in two years, and the road of pformation was twists and turns.

4) shop No. 1 rose from tenth to sixth, and shop No. 1 entered the supply chain finance with the help of WeChat mobile.

After WAL-MART's wholly owned 1 shop, it will usher in a new stage.

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5) Amazon China slipped from sixth to eighth.

The development of Amazon China is always "slow and half done". Under the pressure of rapid development of the domestic electricity supplier, it appears to be "not too hot and cold", and we need to tighten our pace in the future.

6) jumei.com and Dangdang remain unchanged. After the disintegration of Tencent's e-commerce, Yi soon network entered the tenth place.

Mo Daiqing, senior analyst of China Electronic Commerce Research Center and director of network retail department, said:

The situation of Tmall's dominance is still there. There is a gap between Jingdong and Tmall, but Jingdong has enough Tmall to pay attention to, because it is becoming a strong competitor of Tmall. Suning.com continues to consolidate its third position and open up its distance from other rivals.

The B2C market has entered a relatively mature stage, and electricity providers have opened up new businesses such as cross-border electricity providers, rural electricity providers, consumer finance, e-commerce logistics, intelligent hardware and so on, so as to finally consolidate their own sites.

According to the report, China's network in the first half of 2015

The scale of pactions amounted to 16140 billion yuan, and 2014 yuan in the first half of this year amounted to 10856 billion yuan, up 48.7% from the same period last year, accounting for 11.4% of the total retail sales of social consumer goods, reaching 8.7% in the first half of 2014, an increase of 31% over the same period last year.

It is expected to reach 38085 billion yuan in 2015.

Mo Daiqing, senior analyst of China Electronic Commerce Research Center and director of network retail department, said:

1) in the first half of 2015, the scale of online shopping market increased and the growth rate was steady.

2) the stage of "crazy growth" is coming to an end. China's online retail market is pforming from "incremental" growth to "upgrading quality", and China's online retail market is actively seeking "upgrading".

3) in the first half of the year, the "big promotion" is embodied in the "618". Jingdong, Tmall, suning.com, Gome online and so on opened 618 years ago to promote the business operators to lengthen their fronts, to some extent, to attract people's attention, and to form "cohesion" in the short term.

4) it is noteworthy that the development of mobile terminals has been fully valued, and the proportion of orders from mobile terminals has increased rapidly. With the gradual development of users' shopping habits, mobile Internet shopping has become an irresistible trend of development.

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According to the monitoring data of China Electronic Commerce Research Center, the scale of China Mobile online shopping reached 842 billion 100 million yuan in the first half of 2015, and maintained a trend of rapid growth.

In the mobile shopping market in the first half of 2015, Ali took the first place, reaching 80.1%; mobile Jingdong ranked second, accounting for 10.7%; mobile phone vip.com occupied third, with a share of 2.6%; 4-10 mobile phones were suning.com (1.8%), mobile phone 1 shop (0.6%), mobile phone Gome online (0.5%), mobile phone jumei.com (0.4%), mobile phone Dangdang (0.3%), mobile phone Amazon (Amazon), trading treasure.

Ali is still firmly mobile terminal status, Jingdong mobile terminal

Accounting for continued to enhance, Suning mobile terminal performance is strong, mobile terminal accurate recommendation, intelligent push, commodity search experience continues to improve, conversion rate further improved.

Mo Daiqing, an analyst at the online retail department of the China Electronic Commerce Research Center, believes that the popularity of smart phones and tablet providers, and the gradual improvement of the 4G network environment, and the layout of the giant mobile terminals of the electronic commerce have made users form the habit of mobile shopping.

The rapid growth of mobile Internet shopping has the following reasons:

The rapid development of mobile Internet shopping is mainly due to the following reasons:

1) the electricity giant focuses on the layout of mobile terminals: they cultivate users' mobile terminal usage habits, enhance user experience, and increase mobile terminal promotion efforts. The "618", "818" and "double 11" shopping festivals frequently launch mobile end exclusive activities, encouraging users to divert to mobile terminals.

2) diversification of mobile shopping channels: the rapid rise of all kinds of APP, hand Q and micro businesses, providing users with more channels for shopping, and also cultivating users' habit of using mobile phone ends to shop.

3) the popularity of WeChat red envelopes and so on: WeChat red packets and Alipay wallets rely on good user stickiness and young group's passion for new products.

Especially for holiday capture, whether WeChat red packets or Alipay red packets have been firmly seized a number of users.