How Much Do You Know About The Operation Details Of Outdoor Stores?
How much do you know about the operation skills of outdoor stores? Today, Xiaobian uses short words to introduce three easy to ignore business skills.
Why some people succeed depends on their detail management. Now let's tell you the management skills.
If investors choose
Physical store
Management, we should pay attention to not to open shop in outdoor stores concentrated, after all, investors are more professional than other brand outdoor products stores, customers can easily find the advantages and disadvantages through comparison.
If your outdoor products are of good quality and brand reputation, this business skill can be ignored.
If investors choose to shop online, or ask for help from some "old rivers and lakes" from time to time, it is easy to join the invisible business alliance, and the advantage is that they can get more.
Market information
At the same time, the consignment and delivery cost is low, and it is also helpful to enhance the reputation of online stores.
Gold position display business skills.
Because the height of commodity display stands is generally the most common from 90 to 180 centimeters, and the height of customers' chest to eyes is the best display place.
Therefore, this part of space is known as the "golden space" by the industry.
Because
purchase
This part of the products are mainly male customers, so the height of gold space is 85 to 135 centimeters, that is, some outdoor goods such as barbecue stoves, portable folding tables and so on.
In addition, 60 to 85 centimeters and 135 to 180 centimeters are more convenient for men, such as raw cotton sticks, flint and so on, but the gross profit margins are relatively small.
This is a very useful outdoor shop detail, which is mainly a customer convenience.
The outdoor accessories store's operation tips and details have been finished for everyone. They are all very practical. Do not belittle any detail. That may be the store's life and death.
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If you want to be an excellent clothing salesperson, the premise is to master a wealth of business knowledge. Besides, you need to master other related knowledge.
Because sales people will be exposed to many different kinds of people, they also need flexible responses. Therefore, they need to acquire different knowledge so that they can be comfortable with customers and confidently sell clothes.
Next, we will elaborate on these five points of knowledge.
In fact, customer psychology is the golden key for salesmen to understand why customers want to buy your products.
Having mastered the mentality of customers, we have mastered the ways to deal with all kinds of customers.
Customer psychology knowledge includes customer personality, customer shopping psychology and so on.
Sales is a skill as well as an art.
People who are not trained in sales are generally hard to grow into a sales champion.
Sales training not only teaches salesmen how to contact customers, how to display and explain products to customers, but also lets salesmen learn to analyze the purchasing psychology and characteristics of different personality customers, so as to suit the remedy to the case.
As a consumer to go to a large supermarket or department store, often do not know which place you need, and need to find a shop assistant to inquire and inquire, so the salesperson needs to know the store knowledge so as to correctly respond to the consumer's consultation.
Shop assistants need to have a comprehensive knowledge of store knowledge, including the layout of the store, where the cash register is, whether they can swipe cards, etc.
It would be better if we could be more careful and even know the traffic condition of the store.
Salesperson must master product knowledge, including its selling price, capacity, specification, function, manufacturer, what kind of certification standard, and so on.
As a clothing salesperson, naturally it is necessary to know what the special products of the store are, what bright points are there in the design, what benefits the customers will have if they wear them.
It also needs to know the combination of products, such as what kind of clothing is the best match, and what kind of discount will it have.
Consumers generally prefer goods to three and choose the most suitable one.
Therefore, salesmen can enumerate the characteristics of competing goods that consumers want to know at this counter or in our shop, and add in-depth analysis to be more convincing.
In addition, when introducing competitive goods to consumers, do not slander the competing goods, but rather enumerate the characteristics of competing products practically and honestly.
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