Online Shopping Luxury Cosmetics PK Women'S Clothing Is The Most Popular?

In recent years, online shopping has become an important proportion of consumption level, especially in China.

The survey showed that 45% of the respondents purchased most luxury goods online, and were assured that they would pay 4200 yuan (RMB, the same below) for the unit price, which was 121% higher than that of the same survey in 2014, while the average consumption level rose by about 28%.

KPMG released an investigation report on Chinese online shopping consumers. The bank commissioned Intuit Research and WIMI to retrieve 10150 valid questionnaires in early 2015.

The respondents came from over 90 cities in mainland China, aged between 18 and 50, and bought advanced or luxury goods in the past 12 months.

According to the survey, the average consumption level of mainland news users is about 28% higher than that of the same survey in 2014, and the average consumption of luxury goods is about 2300 yuan each.

Cosmetics (56%) is the most popular online shopping product, followed by

(38%), handbags leather goods (38%) and accessories (35%).

The consumption of watches and jewellery increased significantly, but the two products accounted for a relatively small share of the total online shopping.

In addition to luxury goods, more and more consumers are buying online services, mainly ordering hotels and restaurants online, followed by domestic and overseas tourism.

In addition, the luxury of overseas online shopping has grown significantly. 48% of respondents have bought overseas luxury goods online in the past year, of which 2/3 of respondents indicated increased overseas online shopping in the past year.

The number.

KPMG expects that half of luxury goods online will be completed by the mainland in 2020, mainly due to price and discounts. Besides, the origin and uniqueness of products will also become more important.