SWAROVSKI China'S Retail Price Adjustment To Boost Sales

SWAROVSKI from Austria (Swarovski) is the world's leading high-end fashion jewelry brand, set manufacturing, marketing, retail as one.

Recently announced that it is about to adjust in mainland China market.

To promote more consumers' exposure to brands and feel the shining and extraordinary experience of brands.

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With long-term commitment, SWAROVSKI China will continue to increase its marketing investment, expand its sales network, and gradually open new retail outlets in the second half of 2015 and in the days to come, so that consumers can enjoy our best products and services in more areas of the country.

Chinese

With the rapid and rapid development of the market, however, it is accompanied by unavoidable problems caused by parallel imports.

To this end, SWAROVSKI decided to adjust the retail price to cope with the challenge of parallel import price differentials, thereby consolidating business development and maintaining brand image.

This decision will help SWAROVSKI continue to consistently provide the best products and services for all Chinese consumers.

Since November 1, 2015, SWAROVSKI has adjusted the retail price of an average product of about 20% in the Chinese market. These products are fashionable jewelry with distinctive brand style and characteristics, and are also subject to the parallel import impact.

At the same time, in the European market, there will be an adjustment of the retail price of the designated products with an average increase of about 20%.