Why Does The Electric Business Collapse The Entity Store And Turn The Entity Store?

The electricity supplier found ten thousand reasons to destroy the entity store. Why did he come from the dead road again?

In the past November,

One thing that surprised us was that in the early November, Amazon opened a physical bookstore in Seattle. In less than a month, China announced that it would open 1000 bookstores in the future, and the first one will open in Changsha in December.

This makes us fail to understand that Amazon and Dangdang first broke down those physical stores and won the market, and eventually became bigger and stronger. Why did they start a physical store again? There are ten thousand reasons why the electricity supplier has made a dead shop. Why did it come back to death?

In the past few years, because of the fact that the electricity supplier has been dragged down by the physical stores? The news of Wanda Department store, BELLE, seven wolves, GAP, Ren Ren Le, Mei bang and other stores has been frequently broken out, and words such as loss, profit drop, scarce passenger flow and forced pformation have emerged.

Physical store "recovery" trend

However, it is not known that in the past year, there are not only Amazon and Dangdang, but also many business enterprises have laid down the offline businesses in a low profile.

At the end of last year, Taobao opened its first Taobao Experience Hall in Guangzhou, where Taobao members can rest, eat, experience Taobao products and offer Wifi free of charge.

Also, this year, the Alibaba joined up with Suning, and in the past "double eleven" severely put the Jingdong into a military force. Not only that, but also the settlement of the whole line of Alibaba, so that Taobao could blossom everywhere in the rural area of the motherland.

Also Jingdong, in February of this year, Jingdong's first comprehensive service center was officially put into operation in Taiyuan, Shanxi. In addition, Jingdong's first intelligent entertainment experience hall "JDSPACE" was also officially opened in early May.

Your side has been linked up with Suning, and I have been dragged on by Yonghui supermarket, so I have to go to the countryside to open shop. I am not only a physical shop but also a tea shop. It seems that this shop is a treasure pot. All of us want to have a look at it. Even if we didn't grab the baby, it would be nice to join in the fun. Not only did they have two big businesses, but the younger brother did not let go of the store. The article started with an example. The high profile announced that 1000 entities bookstores should be opened in 3 years. Huang Xiaodong, the founder of membrane law, also said that it will be available next year.

On the basis of the addition of a number of physical stores; Yin man also under the layout of the retail network, open 10000 stores in 5 years, and the Royal mud square, AFU essential oil......

{page_break}

It seems that the entity store will not only revive but also become a cornucopia, or will the electricity supplier, no matter big or small brother, join in the bustle?

Why do electric providers open shop?

Electricity providers are so dense layout of the physical store, certainly not a hot head, said to do, through careful market research careful thinking concluded that there are so many reasons for the opening of the entity shop:

First, the pformation rate has forced the electricity supplier to turn. The electricity supplier has developed rapidly in recent years and the market is becoming more and more mature. Now the growth of online customers is facing bottlenecks, and the homogenization of online products is becoming more and more serious.

Second, we must strengthen the integration of resources. Although online shopping is everywhere in our lives, online shopping can not satisfy all of our life. We still have plenty of time outside. Of course, online shopping can not be satisfied at all times. This is a huge "fat meat" under the line.

Third, for the three or four line cities and rural areas, in the process of channel sinking, the entity store is the inevitable connection point, but this is the market blue ocean.

If the second tier market is saturated, it will cost a lot to increase the share of the second tier market. Small cities and rural areas can not be touched by the reasons of logistics. If they start a physical store in the middle, it seems to be a great success.

What are the advantages and disadvantages of online and offline?

Let's take a look at the advantages of the online and offline businesses. Where is the fatal injury? Where is the opportunity?

On line, shopping online is the first thing cheap.

Or Dangdang, as well as Taobao Jingdong, almost all of the electricity supplier companies have achieved absolute superiority in price by beating the physical stores; second, it is convenient to place orders at any time and anywhere, and then wait for the express door to arrive. It is really easy to buy anything that you want to buy.

{page_break}

However, the reality is very cruel, God has opened a window for you, often is to shut a door for you, online shopping is the most fatal problem is undoubtedly the quality of the problem, full of confidence in the online list, looking forward to the treasure across the sea to come to the side, opened a look, it is fake or defective or graphic, is really heartbroken, followed by a bunch of trouble, return, negotiation, refund......

It's really bad for the whole people. There is also a courier. From the order to the receipt, it seems that after half a year, there are all kinds of haste, and there are all kinds of prevarication.

But for the moment, online shopping still has advantages. Whether in big cities or small villages, online shopping has become one of our daily lives, occupying a large number of markets, as well as its price. For low and medium yield, it is still an absolute advantage. Physical stores are powerless in two aspects.

The physical store also has its advantages, such as good consumption experience, weekend and holiday time, pulling up a good friend or two or three friends, and family members can also come to a street to visit and stroll around, and see the real object. There are no pictures that are for reference only. Please use the material object as the standard, and you can buy it without any waiting.

The "gate of life" of a physical store lies in the high rent of shops and the scarce passenger flow. No matter which provincial capital city is, a small shop on the street will be discouraged by many people for a year. Let alone that nowadays, under the tide of the Internet, most of the shops are not accessible.

Now, where is the opportunity of physical stores? The opportunity is still there. Nowadays, most of the second tier cities on the Internet are saturated by the market, and the competition is fierce. However, the three or four line cities and rural areas, Tian Long Lu Yuan, logistics is hard to reach effectively.

The opportunity for a physical store is here! A second tier city needs a good shopping experience and a good brand image. For online drainage, three or four line cities and rural areas need warehousing and logistics, and physical stores can do this for them.

From this, it is easy to find why the electricity providers have been competing for the opening of the physical store. The electricity supplier situation of a cooperative online and offline business is already in its embryonic form. However, the development of the Internet business has gone through a tumbling and muddle headed period.

Epilogue

The electricity supplier has found ten thousand reasons to get rid of the entity store, but has fallen into its own mire, unable to extricate itself. Now it has turned over to rely on the entity store to increase its traffic volume.

There is no fixed rule and no long term "Xiao Guicaosui" in the Internet industry. There is no permanent rule. If we want to remain invincible in this highly competitive business, we must continue to innovate. However, the electricity supplier has been fighting to open the store.