The Original Design Week Of Shenzhen Creates The Whole Industrial Chain Ecosystem With Originality.

2015intertex Expo and opening ceremony of the second Shenzhen original design week

Recently, Guangdong has tried many times to enter the winter. At last, the cold spell is attacking the fashion capital Shenzhen. However, a fashion festival here is just like a warm current warming everyone.

The biggest exhibitions, the most fashionable T stations, the most colorful fabrics, the finest costumes... Make people feel like a warm spring.

In December 9th, the seventeenth Shenzhen international garment OEM, textile accessories and apparel accessories fair and second session were jointly held by Shenzhen Pengcheng exhibition planning Co., Ltd., Guangdong Textile Association, Shenzhen textile and garment industry association and needle weaving net.

The short exposition (2015intertex Expo) has been unveiled in Shenzhen.

It is understood that the Expo "professional" subdivision category, to create "high, precision, quasi, special" industrial supply chain, set up facade accessories and yarn, OEM processing, cashmere sweater, clothing accessories, cowboys, original design six thematic exhibitions, exhibits covering a variety of yarn, fabric,

Accessories manufacturers, fur / fur, cotton / cotton wear, cashmere sweater, fashion women's clothing and other OEM factories, scarves, hats, handbags, accessories and other clothing accessories, all kinds of denim fabrics, cowboy clothing, cowboy crafts and other suppliers and original designers static exhibition, from raw materials to garments, accessories and original design, will build a one-stop complete.

The whole industry chain resources meet the purchasing needs of brand buyers in all directions.

Fashion crossover commonweal lighting the future

Zhang Xiangquan, chairman of Shenzhen Pengcheng exhibition and planning Co., Ltd., delivered a speech in which he said that the 2015intertex Expo will be a grand scale of 60 thousand square meters, with more than 1100 brand exhibition line-up and a Shenzhen textile and fashion industry event.

In the same period, the second Shenzhen original design fashion week, many Chinese and foreign independent designer brands, buyers, media and industry leaders will come together.

The 12 original dynamic design show here is 100.

Growing static display, adhering to the original and starting theme, presenting design energy and building a new fashion main product.

The footsteps of fashion cross-border public service have never ceased. The source of public spirit and fashion communication is to achieve a good result.

The Organizing Committee of this fashion week will brighten up the future with great love, and join hands with world vision to launch a "charity road" to help children in rural areas of Jiangxi to brighten their hopes.

Heavy competition helps original new force

In recent years, the most popular word in fashion circles is estimated to be "fast fashion". Nowadays, the changing speed of domestic apparel market is changing faster and faster, and the demand for personalized clothing and creative demand of consumers in the era of labels are getting stronger and stronger. This is also one of the reasons for the rise of independent designers nowadays.

Last year, the first Shenzhen original design fashion week successfully held the industry wide acclaim. One of the highlights of this Expo and Fashion Week "China (Shenzhen) clothing original design elite invitational tournament" was officially launched under this "new normal".

One of the highlights of this competition is to distribute production resources, design resources, promotion resources and buyer channels in batches to maximize the help of these developing designer brands and independent designers, and eventually open the whole industry chain.

As a designer's brand star promoter, they provide the designer brand with fertile land for development.

The procurement, production, design trends, brand packaging, buyer ordering will go all along with the designer brand.

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At present, economic pressure and growth are slowing down. Enterprises generally feel that domestic and foreign markets are sluggish and the rising trend of factor costs has not slowed down. In this case, every aspect of the economy has shown many difficulties, and the exhibition is also hard to escape.

This year is the third time (Intertex Expo), the exhibition area from the first time to more than 2 thousand square meters, now has nearly 60 thousand square meters, to show you a gratifying achievement.

This fashion week has set up a good communication platform for brands, designers and purchasers. In the past, fashion festivals and fashion shows are more popular. The fashion week will be a big trend in the future.

In addition, this exhibition and charitable combination is a highlight, very meaningful.

At the scene, many enterprises are willing to take part in this exhibition, which shows the charm and attractiveness of the exhibition. At the same time, it also shows that the exhibition can create value and create wealth for them, and create a better brand.

Original new power creates brand dream

The power of original design will become an important factor in the clothing eco circle. As a member of China's clothing and apparel industry, the Intertex Expo and fashion week organizers put forward new directions to support and support the cutting-edge independent designer brand, and set up a new business channel platform for them. With the "Shenzhen original Design Week" as the key point, it will provide a platform and help for the growth and growth of the young designer brand.

After the opening ceremony, Chen Zhigang, the famous designer, presented the wonderful opening show.

This series is based on the ethereal music. The white makeup of the model is like a fairy who came out of the fairyland in the water.

Integrated into the new geometric art design of modernism, elegant pure white and warm Mika, its cool and light gray flowers smoothed the impetuous color blending.

In all the silent pure colors, different geometric prints flow into soft fabrics, floating like clouds and flowing water, and enterprises bring comfort and tranquility in a prosperous city.

"Every piece of my work is telling a vivid story, linking up life fragments to become the starting point of design." this is a sentence that Chen Zhigang often talks about. DELCHEN's works describe the free passage of space and state, and focus on the wonderful relationship between "beauty" and imagination. Following the principle of combining natural fabric with fluent garment contour, we find a balance between innovative design and pleasant comfort.

Over the next 3 days, there will be more independent original designers. Sun Haitao, Huang Siyi, Su Xi, Linda, Sun Hanchu, Liang Yunxia and other wonderful works will be unveiled in this fashion week. The original design week will focus on premium buyer resources, pay attention to "originality" and focus on commercial landing, and make fashion week the first fashion platform with upstream and downstream industry resources and precise docking.

The Expo has brought together excellent enterprises in the industry, starting from the upstream auxiliary materials, taking the quality of the clothing OEM as the bearing, injecting the original design concept, with the designers and buyers as the driving force, to create a scientific and quality exhibition ecosystem.