China's Electricity Supplier Industry Wireless, Full Channel Change And Data Change Trend

　 China's electricity supplier industry wireless, full channel change and data change trend

Since the advent of the Internet, it has begun to merge with all kinds of traditional industries. However, due to the different nature of the industry and the construction of the Internet infrastructure, the fusion point and degree of different industries and interconnections are not the same. The retail industry is one of the first industries to be Internet based. With the help of the Internet industry to mediate and cross regional characteristics, e-commerce will divide the whole country and the whole world into the same big market, and then make use of the scale effect and convergence technology of the huge market to improve the ability of innovation to complete a new round of self transformation.

According to the latest data from AI consulting, the scale of China's online shopping market in 2015 was 3 trillion and 800 billion yuan, an increase of 37.2% over the same period last year, and the development of the online shopping industry has become increasingly mature. With the maturity of the online shopping market, on the one hand, users will pay more attention to product quality and service level, so as to promote the B2C market to continue to develop at a high speed. In 2015, B2C accounted for more than C2C, reaching 52.2%. On the other hand, with the rapid popularization of mobile terminals, its advantages such as anytime, anywhere, fragmentation and high interaction will boost the online shopping market to the "Online + offline" direction. In 2015, the scale of mobile terminal shopping transactions reached 2 trillion and 100 billion yuan, with the growth rate of 123.2% year-on-year, accounting for more than PC terminals, becoming the mainstream choice of the online shopping market.

In 2016, the development trend of China's electricity supplier industry will focus on three aspects: wireless technology, full channel reform and data transformation.

　　 The traditional clothing enterprises started the Internet in an all-round way, and the road of transformation encountered many difficulties.

As an important category of retailing, the apparel industry is highly dependent on retail formats. With the popularity of e-commerce and mobile e-commerce, the mainstream consumer groups' consumption habits shift to online and mobile terminals, prompting more and more offline traditional garment enterprises to actively carry out Internet transformation. Since 2012, the clothing brands have experienced changes in their attitudes towards the Internet. From the original "invisible - despise - can not see - do not understand", they can only passively impact, and now they are "touching the net" and "electric shock". They even take the initiative to "embrace" the Internet, and make full use of Internet resources to carry out their transformation. Especially in March 5, 2015, at the three session of the twelve National People's Congress, Premier Li Keqiang put forward the "Internet +" action plan in the government's work report. After formally putting the Internet plus into the top-level design of the country, the Internet was upgraded to the core strategic level of the enterprise. Instead of just using online channels as a means of marketing and brand promotion, they began to make full use of all kinds of e-commerce channels, including self built official mall, platform for entry, development of APP, and access to micro stores.

However, although the tradition clothing Enterprises have many years of accumulated brand advantage, large-scale procurement and excellent supply chain management capabilities. However, in order to realize Internet transformation, traditional garment enterprises need not only to change the way of thinking and cultural concepts, but also to optimize the channels, resources, and integration of online and offline businesses. product The multiple relations of information system. In particular, many traditional clothing enterprises have low degree of informatization, and huge information management projects require large amounts of manpower and capital. Under this situation, the attitude of decision-makers is relatively conservative. Therefore, in the specific implementation process, there are many problems: inventory, O2O and independent e-commerce brand mode of competition, online and offline franchisee's interests, self built platform and outsourcing platform for the third sides of the dispute, the whole channel layout brings payment access security issues and so on. On the whole, the Internet of the vast majority of traditional garment enterprises is still in the exploratory stage.

　　 E-commerce software market is booming, helping traditional clothing enterprises to become Internet based.

Along with the Internet transformation of traditional garment enterprises and the rapid development of the online shopping market, the e-commerce business of large and large enterprises on line and line has been expanding, and the demand for management software is also growing. However, due to the consideration of technology, talent, cost (time / capital) and so on, many enterprises have chosen to cooperate with e-commerce software companies in order to reduce costs, improve operational efficiency and promote business development. Electronic Commerce The software market is booming.

In March 16, 2016, bazaar, the fashion business operator, first released a set of independent research and development of the retail cloud system based on the clothing industry, the mora cloud, which is the largest garment exhibition CHIC2016 in China. Mora cloud is a summary and sublimation of bazaar's "electricity supplier + entity" full channel O2O experience, which is one of the achievements of the dream bazaar's Internet operation in the past 10 years. Mora cloud can realize multi-channel and multi terminal sales platform, CRM management, ERP management, warehouse management and so on. With advanced information technology, we can realize the convenience and controllability of management, and help traditional enterprises transform rapidly and connect to the Internet.

Under the background of traditional clothing enterprises entering the network, especially the development of mobile terminals, the extension of online and offline, and the innovation of cloud technology, the demand of traditional clothing enterprises for the service of software providers is more and more vigorous. Mora cloud not only provides advanced information technology support for garment enterprises, but also creates a new direction of achievement growth.