Jinjiang: Building The First Sports City In China

Etiquette robot.

Exhibitors from all over the world are communicating.

Swimsuit exhibition hall.

The color of shoes shows the color of shoes.

I believe you all know the brand of sports.

,

Shu Hua,

It is no stranger to birds of noble character, but it is not always known to the cities that produce these brands, Jinjiang, Fujian.

In April 18th, when the national media saw Jinjiang, a sports city, and walked into the eighteenth China (Jinjiang) international footwear industry (Sports Industry) exposition, the first group was attracted by such a group of data: Jinjiang has sports industry of over 100 billion yuan in output value, more than 20 sporting goods listed companies, and sports brands with the first domestic performance of over 10 billion yuan, and the basic competitiveness of the national sports industry base and county economy ranks fifth among the top 100 counties (cities) in the country.

Looking at a picture, behind a number of figures, rather than a static past, what we feel is the artisan spirit of Jinjiang people never stopping, improving and pursuing professional details. They are working hard to build China's first sports city.

Innovation never stops

In 2016, it was the first appearance of the Jinjiang shoe fair upgraded to the Expo.

Over the past 17 years, this exhibition has witnessed the development of Jinjiang sporting goods industry from low-end to high-end, from OEM to self licensing, from small workshops to listed companies.

On the day of the fair, reporters saw that the upgraded sports Expo strengthened the "sports elements" and focused on the whole industry chain.

The more than 50 thousand square meter exhibition hall has set up 1800 international standard booths, focusing on shoe making products, shoe materials and auxiliary materials, shoe machines and other shoe making elements. At the same time, it also shows swimsuits, outdoor supplies and sports equipment.

On the Expo, Jinjiang and the Korean Pavilion and Vietnam Pavilion, which were the first to be exhibited this year, have been competing in research and innovation and professional division of labor.

It is understood that the production of sports shoes in Jinjiang accounts for 1/5 of the world. In Jinjiang, the design proofing and the production of finished shoes can buy raw and auxiliary materials needed for shoemaking without leaving home, forming a complete shoe manufacturing industry chain.

The craftsman spirit is good for every person in Jinjiang.

What is the function of a pair of children's shoes? After the cooperation between traditional industries and big data, it tells us that shoes are not only shoes, but also tools to prevent children from losing, and even help parents monitor their children's health.

In 2015, 361 degrees joined hands with Baidu to set up the "big data innovation laboratory", which opened the door to combine traditional industries with intelligent manufacturing.

Shu Hua, who produces body-building equipment, has realized the pformation from traditional selling products to providing "professional and intelligent solutions for users".

At present, Jinjiang has established the first sports science laboratory in China, and more than 32% of the scale enterprises have applied intelligent equipment, and the number of invention patents has reached 3.7, and social research and development funds account for 2.6% of the GDP ratio.

Innovation has become the spiritual character of the city.

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Sports is the soul of this city.

More than 2000 times a year, basketball, volleyball, football, swimming, bicycles and other mass sports events; Jinjiang has a total of more than 2600 sports venues, the total output value exceeds 110 billion yuan sports manufacturing industry; 42 state-level sporting goods brand...

Strong sports atmosphere is creating the gene of Jinjiang sports city.

It is understood that in order to enable the masses to participate in sports fitness nearby, Jinjiang has built the "10 minute sports life circle" of Century Avenue, and built a 28 km "slow flow system of one mountain, one water", and built 3.5 meter wide bicycle lanes.

In the next 10 years, where are the opportunities for China's 5 trillion sports industry? The Jinjiang exhibitors told reporters that at the Expo, Jinjiang has a solid industrial foundation, and enterprises no longer simply develop sports manufacturing industry.

If the birds join hands with the tiger, 361 degrees will cooperate with music.

As the capital of Chinese brands, Jinjiang has Anta, XTEP, 361 degrees, Shu Hua, HOSA and other national and world-renowned sports products brand.

How to integrate global excellent industrial chain resources and impact the next sports industry's draught is becoming a goal for Jinjiang people to cross.

It is understood that, according to the goal of building a sports city, Jinjiang will also start from the event economy, sports exhibition, health services, sports tourism and so on, so that "watching sports in Jinjiang" will become a norm.

Dare to spell the next legend.

A desirable city should be an industry with vitality, perfect urban functions, convenient livability, and personality and cultural details.

This is also the goal of Jinjiang people.

If we want to know more about Jinjiang, we must not be able to understand its human geography.

Jinjiang is located on the southeastern coast of Fujian, northeast of Quanzhou Bay, Southeast of Taiwan Strait, and south of Kinmen Island across the sea. The coastline is 121 kilometers long and the sea area is 6345 square kilometers. It is a famous overseas Chinese town in the whole country.

Living along the river, because of its native land, it is called Jinjiang.

You can see the mountains, see the water, remember the nostalgia.

This is the location of the city's cultural image based on the city's history, natural features and cultural personalities, and has been incorporated into the key urban planning of Jinjiang.

It is understood that in the urban renewal and pformation, Jinjiang planned cultural construction space ahead of schedule.

It is to give priority to cultural projects in the most prosperous areas of the city. In addition to building "five shops and traditional neighborhoods" in the city center, Jinjiang also builds a 15 minute cultural circle in the city axis, Century Avenue construction library, museum, cultural center and Drama Center.

Jinjiang has deep cultural accumulation, "Anping bridge, which has no bridge over the long bridge", the world's only mani religion site "grass hut", state-level intangible cultural heritage puppet show, Gao Jia opera, historical celebrities Zeng Gong Liang, Ouyang Zhan, Yu Dayou, Shi Lang...

The accumulation of history has made this city dignified and dignified.

Listen to an ordinary entrepreneur from outside Jinjiang.

No matter what, think of it.

After 17 years, the shoe Fair has grown from small to large, from extensive to meticulous, and then upgraded to the sports fair, and has become a city card of Jinjiang.

Dare to fight, will undoubtedly continue to compose the next legend of Jinjiang people.