Qingdao Textile And Garment Industry Insists On "Internet +" And "Brand +" Two Wheel Drive.

Industry is one of the traditional advantageous industries in Qingdao.

In recent years, the textile and garment industry of our city has been actively responding to the development of the situation and fierce competition in the market.

"And" brand + "two wheel drive, gradually formed a brand oriented enterprise, leading brand products, R & D design as the support, the rise of electricity suppliers as a trend to promote mutual development pattern, and promote the textile and garment industry to achieve contrarian growth.

At the sixteenth Qingdao International Fashion Week West Coast branch, a black 3D volume bus attracts people's interest. This is a new mode of Internet + private ordering made by the red collar group. Customers who need it can access the bus service through the mobile phone client, and use the world's advanced 3D volume meter to get relevant data and customize exclusive suits.

In recent years, our city has vigorously promoted the strategy of increasing the variety, quality and brand of the textile and garment industry, promoting the continuous upgrading of the industrial level, pforming the industry from low-cost competition to quality and efficiency competition, and expanding the supply of new products and services by garment enterprises, so as to better meet the needs of consumers' intellectualization, individuation and fashion.

Brand is the core of fashion industry, and designers are the soul of fashion industry.

Unlike the red collar, Yizhou and Hua Zheng Hong brands focus on the design process of the fashion industry, and use designer's personal brand to break through to the whole country.

After many years of development, one continent fashion has entered the national market, and special counters have been set up in high-end shopping centers such as spring in Paris, Shanghai.

In order to cultivate more clothing brands, our city has constantly enlarged the introduction and dissemination effect of Qingdao international fashion week. Relying on the Oriental Fashion Center, the international garment industry city, the new heights Creative Park, the textile Valley and other key parks, we introduced famous designers and more than 200 cutting-edge designers at home and abroad to build a fashion design and creative industry system to accumulate the development momentum of the garment industry.

Up to now, our city has accumulated more than 177 garment brands at the municipal level, and 23 technical centers of textile enterprises above the municipal level. The number of enterprises in the industry has been identified as the top of the provincial level cities in the country.

Last year, 549 textile and garment enterprises above Designated Size reached 128 billion 660 million yuan in total industrial output value, an increase of 8.3% over the same period last year.