2016 China Pinghu Clothing Expo Launched

The Pinghu municipal government held a press conference to release the content of the 2016 China Pinghu clothing Expo. As the most important content of the costume Expo this year, the clothing design competition was also started.

It is reported that Pinghu has successfully held the Expo for three years in a bid to build a good platform for the pformation and opening up of Pinghu's garment industry and accelerate the upgrading of Pinghu's production and processing base to fashion customization.

In March of this year,

24 garment enterprises in the city have participated in the 2016 China International Clothing and Accessories Fair (spring). During the three days, 200 enterprises have reached a cooperation intention or signed a cooperation agreement, and the order has reached about 55000000 yuan.

The docking of professional design institutes, brand operators and local garment enterprises in Pinghu will play a bridge role, so that garment enterprises will have a better understanding of the current and future fashion design trends and characteristics of professional brand operation and innovation, and get more opportunities, information and information to promote the pformation, upgrading of garment enterprises to characteristics, personalization and customization.

China Pinghu Fashion Expo is an important platform for gathering talents, gathering new energy, leading the fashion industry and creating brand innovation atmosphere.

2016 a series of activities of China Pinghu Clothing Fair include: group Pinghu garment enterprises participating in the 2016 China International Clothing and Accessories Fair (spring), holding the costume design competition, holding professional design institutes, brand operators and Pinghu local garment enterprises docking conference.

。

Among them, the costume design competition is the most important content.

The competition will continue to focus on the excellent works of Pinghu brand clothing enterprises, show the wonderful features of Pinghu's clothing industry, and invite regional clothing design companies,

The company and individual designers are actively involved in improving the quality and popularity of the competition and creating an atmosphere for the development of the fashion industry.

The theme of this year's costume design competition is "experience and awakening". It is divided into five stages: propaganda and promotion, collection of works, preliminary contest, production and finals.

The participants are garment enterprises, fashion design companies, clothing design studio, clothing sales companies with design and development, and e-commerce enterprises.

In September, the Expo will organize the fashion week, organize the brand new garment conference of Pinghu brand, organize the brand clothing enterprise and clothing design company of Pinghu to hold the boutique exhibition of the brand clothing online and offline, carry out the 2017 fashion trend release, the net model contest finals, etc.

It is reported that Pinghu enjoys the reputation of "100 pieces of clothing in the world, one with Pinghu" and has a strong ability to make and export garments.

In 2015, the 123 garment enterprises in the city (excluding port areas) achieved an output value of 14 billion 20 million yuan, and both profits and taxes and profits grew.

However, influenced by the global economic environment, the proportion of garment exports has declined.

The export of Pinghu garment manufacturing industry, which is in the low value chain for a long time, is facing bottlenecks. It is urgent to accelerate the pace of pformation, strengthen brand innovation and promotion, and enhance corporate culture and product quality.

In order to solve the problem of garment industry development and further promote the pformation and upgrading of garment industry, since 2013, Pinghu has organized the China Pinghu Fashion Expo and costume design competition organically, combining traditional industries with fashion economy, and gradually started the regional brand of Pinghu clothing.

Since the surrender of the Pinghu Expo and design competition, the Expo has expanded its external influence, continuously innovating its activities, and constantly improving its professionalism.

In 2014, the event put the fashion design competition finals into the opening ceremony of the watermelon Lantern Festival in Pinghu for the first time. In 2015, the costume design competition expanded the participating groups, inviting the design organizations and designers from all over the country to participate in the clothing sales companies and e-commerce enterprises with design and research capabilities, highlighting the openness and professionalism of the competition, and greatly enhancing the quality and connotation of the works.