Fashion Brand CC&DD Occupies The Chinese Fashion Market

The Shanghai mountain Cott company found this brand operating in the form of parity.

Blue ocean.

In 2006, the company successfully obtained the CC&DD brand's China regional agency from CC&DDINVESTMENT LIMITED.

In August 2007, CC&DD officially entered the Chinese market, thus filling the gap in the Chinese market.

How exactly is CC&DD developing in China? Users say analysts give you the answer.

CC&DD age of consumers

CC&DD consumers account for the largest proportion of consumers aged 20-29.

And CC&DD itself is an intelligent white-collar worker between 20-30 years old.

It shows that CC&DD has done a lot of work in the field of crowd positioning, and combined with the characteristics of its own products, it has achieved expectations.

Although CC&DD is located in the younger generation, the proportion of consumers between the age of 30-39 has reached 25%, indicating that this is a very good market. CC&DD can not only produce a single product suitable for young people, but also introduce women suitable for older age.

By taking a larger share of this female consumer, CC&DD can hold more than 60% of consumers.

The proportion of men and women in CC&DD is very close, because CC&DD launched MR.CC&DD, dedicated to the pursuit of fashionable 80 and 90 men, and now the proportion of men and women has reached such a distribution. This shows that CC&DD has made use of the influence of women's clothing brand to promote the development of MR.CC&DD.

and

You can do more activities together or get out.

Only by complementing each other can we achieve a win-win result.

Judging from the proportion of consumers on micro-blog, CC&DD consumers now prefer consumers aged 20-23 to CC&DD, indicating that consumers are biased towards younger people, and the purchasing power of these people is not very strong.

If CC&DD wants to develop better, it is bound to attract more consumers over the age of 24-30, and further and meticulously delineate the age of 20-30.

CC&DD consumers' positive and negative evaluation

The positive and negative evaluation of consumers is mainly about whether they are genuine or not, indicating the CC&DD online.

The sales channel is too chaotic and the quality is uneven.

CC&DD should standardize the online operation and make the channel sources more uniform. Do not let counterfeit products destroy the brand image of CC&DD's painstaking efforts.

CC&DD's product design capability

CC&DD's products are respecting the principle of small quantity, and some products are limited.

Its strong design power ensures that products are launched in 18 bands, and improves the products in combination with the characteristics of the Chinese market, thus ensuring the integration of international background products with the Chinese market.

The product is young but not stylish, distinctive and atmospheric, suitable for white-collar workers.

CC&DD promotion in China

Strong attack on CHIC (China International Fashion Expo).

CC&DD with the help of CHIC2008 platform atmospheric interpretation

The connotation of the brand can achieve a rapid upgrading in the industry popularity, while attracting excellent franchisees to speed up the promotion of the national channel layout.

Full participation in China

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CC&DD, as a rising brand of design and "advocates of parity fashion", has greatly enhanced the position of products on the stage of China International Fashion Week, thus directly promoting the landing sale of Chinese market.

Use various media platforms to create momentum.

(1) CC&DD first became associated with the Xiamen International Youth micro Film Festival in 2014. In 2015, CC&DD co operated with it as its chief partner. CC&DD took part in the festival activities and gave high attention and support to this rapidly developing art field. (2) CC &DD joined hands with Huayi Brothers to create the first new media fashion show in China, which promoted the story and connotation of the brand well.

CC&DD survival of Chinese stores

As you can see from the Baidu map, China

There are a lot of offline stores, thanks to the marketing support of CC&DD brand.

CC&DD will carry out deep marketing support, store expansion support, operation system improvement and complete monopoly support system for offline stores.

Offline stores are more conducive.

The brand penetrated into various cities, and quickly let consumers understand this brand, which is conducive to brand building and promotion.

But is CC&DD well managed by offline stores? This is worth our follow-up observation and tracking.

Follow-up observation and pondering questions

From the above pictures, we can see that consumers are most concerned about it.

The quality, the fashion and the parity, and the quality of the products must be considered as a huge problem.

although

Advocating the use of simple tailoring and not looking for advanced fabrics, but is it difficult to make any new breakthroughs in the long run of survival? Is it true that consumers of parity and fashion really buy it? This is worth pondering.