How Does The Shoe Industry Digest When It Swallows Onlylady On Saturday?

Announced in July this year to acquire vertical

Media ONLYLADY women's (80% stake) and kimiss girlfriends network (70% stake), Guangdong tradition

Brands quickly began to digest on Saturday.

A few days ago, Saturday's flag

The collection store SATURDAY MODE combines OnlyLady to broadcast the 30 bit net red cross dress show on several platforms.

It is reported that the live coverage of a live broadcast, pepper, guests and other platforms, in one hour, the number of visitors will break 80000 people, the total number of people watched more than six million.

SATURDAY MODE is a multi brand collection store on Saturday. It has many international shoe and accessories brands, mainly based on young fashion.

The process of red cross dressing of live broadcast network has made use of the resources and influence of OnlyLady in daring people, trying to make brands, consumers and markets reach zero distance with daring people.

In the end, traffic will be directed to SATURDAY MODE stores, network red professional TV show, and network Hong Kong Electric providers and other channels through product realisation.

At present, SATURDAY MODE shops have spread to more than 10 cities such as Beijing, Shanghai, Shenzhen, Guangzhou, Nanjing, Wuhan and Xi'an.

It is understood that in July of this year, on Saturday, the disclosure of the acquisition plan is planned to total 370 million yuan in consideration. Through the issue of shares and payment of cash, it will acquire 80% equity interest in fashion front and 70% stake in Beijing Xin Xin. The two companies are mainly engaged in the vertical development of the Internet fashion media business. They operate ONLYLADY women's and kimiss girlfriends respectively.

Statistics show that OnlyLady women's ambition was established in 2002, with its website OnlyLady women's mind, mobile terminal App and official accounts on the third party platform, providing integrated marketing (online advertising, offline activities and social media promotion) services to users of fashion, beauty and consumer related industries to achieve revenue and profits.

According to the audit report, OnlyLady women's network reached 46 million at the end of 2014, total operating income was 82 million, and net profit was about 7000000.

By the end of 2015, total assets amounted to 49 million, total operating income was 86 million, net profit was 3 million 300 thousand, total assets at the end of March 2016 were 61 million, total operating income was 19 million, and net profit was 87 thousand.

According to the data, in May 2016, the average number of OnlyLady women's daily coverage reached 1 million 298 thousand, and the rate of Internet users reached 0.54%.

81% of users will purchase according to the recommendation of OnlyLady.

In 2016, based on the hot trend of live broadcast and the outbreak of Internet Celebrities, fashion pioneer set up the "OnlyLady fashion self media alliance", set up a dedicated fashion media department and video red man department. With the help of the media resources, star resources and fashion resources of the platform, online content marketing, video live broadcast, offline marketing and other cooperation are carried out.

It is reported that the footwear industry Limited by Share Ltd of Foshan on Saturday is a well-known footwear brand operator in China, and owns 1200 brand image stores in mainland China. Its brands include: own "ST&SAT" (Saturday), "FBL" (Fei Bo Li), "SAFIYA" (Sophia), "MOOFFY" and "Rizzo" brand, and act as the brand of "Baldinin" and "Killah" of Italy.