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Shirt Brand Alain Figaret Acquired By Private Equity Fund

2016/9/10 13:04:00 113

Shoe BrandFrench Shirt BrandAlain Figaret

According to the latest news from Paris, the private equity fund Experienced Capital Partners has acquired the French shirt brand Alan F Garay with EPI group.

Alain Figaret

70% of the shares held exclusive negotiations, and the EPI group still held.

Shoe brand

J.M. Weston, children's wear chain Bonpoint and champagne brand Piper-Heidsieck.




In 1966, Alain Figaret, a sculptmaker, met the model, actor and magazine editor Elsa Elsa. They fell in love at first sight and tied each other up and founded the brand Alain Figaret.

Over the past 30 years, Alain Figaret has grown from a small shop to one of the most famous shirts in France.

From cloth design to production and sale, the Figaret family is in charge of supervision.

The brand entered Asia a few years ago, and has 4 retail outlets in Hongkong, Tokyo and Singapore.

Experienced Capital Partners was founded by Sandro, Maje and Claudie Pierlot parent SMCP ex executives, Fr Deric Biousse, Fr and Sandro, and the company confirmed the takeover information to the outside world, and hoped to complete all purchases in early 2017.

EPI Group is one of the companies that invest in Experienced Capital Partners. The former retained 30% of AlainFigaret's brand.

Prad re points out that Alain Figaret is a luxury product with high cost performance, rather than absolute luxury, and has great potential in France and overseas. The brand will consider expanding in Europe and Asia, while exploring the possibility of online sales opportunities, but it will be strictly prevented.

brand marketing

Flooding.

Until now, the Alain Figaret brand has 23 retail outlets worldwide, with an annual turnover of about 20 million euros, most of which are concentrated in France.

Prad re represents high quality in the market.

Shirt Market

There are several competitors whose competitive brands are over 100 million euros, but he declined to give details and names of competitors.

It is reported that Laurence Haim has taken over the brand name CEO of Alain Figaret in September 1st, and comprehensively coordinated the pformation of product lines and retail stores.

In fact, this is the fourth time that Experienced Capital Partners invested in the acquisition of brand. Earlier, Experienced Capital Partners investment target included menswear brand Balibaris, Internet fashion brand Maison Standards and French dress brand Soeur.

Prad re revealed that Experienced Capital Partners will complete the investment target of 8 to 9 brands next year.

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