What Is The Design Trend And The Future Market Space Of The New Cowboy?

The new cowboy.

How big is the trend and future market space? Will it become the "tipping point" of a new product line series?

Recently, the world-renowned cowboy fabric brand cowboy family ISKO China joined hands with China.

The Information Center (CTIC) held a China cowboy trend trend innovation seminar in Beijing, focusing on the future trend of cowboy design, market and integrated marketing.

It is understood that this year's global market share of jeans is expected to reach 122 billion yuan, 75% of women and 73% of male consumers like to wear in the survey.

About 12% of consumers said they had bought over 100 dollars worth of jeans.

In surveys of countries and regions with the largest number of jeans per capita in the United States, Europe and China, 19% of consumers in China indicated plans to buy high-end jeans, while the proportion in Europe and the United States was 17% and 15% respectively.

In their view, fit, brand and price are the main considerations when choosing jeans, especially brand labels.

Most consumers in the survey said that this is because the brand style often shows more personal attributes, and the version design will be more comfortable.

13% of female consumers stress that they will take environmental protection as a very important factor in their selection.

This seminar is like opening an open and forward-looking cowboy fashion window and building an open and shared cowboy innovation platform.

It is reported that this is the first cooperation between CTIC and the world's first ISKO denim brand ISKO, and is also a useful exploration of CTIC's joint focus on the cowboy category and the trend of the trend.

ISKO is a textile brand belonging to SANKO group.

As a multinational company, SANKO group is active in various business areas: from textiles to renewable energy, construction, packaging and financial activities.

ISKO has a world-class headquarters design center and R & D department, such as ISKOTECA (innovative water wash Research Center) and CREATIVE ROOM (Studio).

John Wong, general manager of ISKO China Greater China, said in her speech that she hoped that through this seminar, the trend of cowboy trend in the Chinese market could be thoroughly interpreted from a global perspective. At the same time, as a leader of the global cowboy fabric brand, it would constantly release the fashionable value of cooperation with downstream brands through the integration of core R & D capabilities and creative design resources, and promote the synergy innovation of quality resources at home and abroad.

Li Binhong, director of the national textile product development center, said that through this cooperation, information will be shared from different dimensions such as market consumption, fashion design, technological innovation and personnel training, so as to exchange ideas and initiate a beneficial innovation dialogue, which will open the curtain for future in-depth business cooperation and common research and publication of the trend.

She believes that in the future, ISKO's cooperation with Chinese clothing brands will surely create more exciting cowboy fashion for global consumers.