Talk About E-Mail Marketing In Many Ways, Advantages And Disadvantages, And Explore Strategies.

At present, more than 90% of Internet users are in use.

Mail, more than half of them are used every day.

Many people spend more time on e-mail than browsing web pages.

E-mail is a new form of traditional direct marketing in the twenty-first Century. It is called EDM Electronic Direct Marketing.

From a multi-faceted point of view, electronic direct marketing is a direct marketing marketer's dream, because its production and pmission costs are more direct than traditional ones.

Lower.

Electronic direct marketing is almost free, and it is delivered immediately after delivery (and the traditional mail letter is called snail letter).

It preserves the advantages of marketing tools and increases the feasibility of automatic recovery loop and tracking through digital media.

In addition, more and more mobile devices can use e-mail.

First, the advantage analysis of e-mail marketing.

1. no limitation of time and space.

E-mail is not limited by time and space. It can pmit advertisements to target users continuously by 24 hours per hour through Interne.

The target users can read at any time and at any place as long as they have Internet access conditions.

2. non compulsive

Marketing e-mail is a form of on-demand marketing. Only if you need it, will marketing mail appear in your mailbox, and these emails will not be like.

As advertising forces you to read them, you can read in any way at any time according to your own needs.

3. interactive feedback

The most important thing for marketers is feedback.

Only by feedback can marketers know how many advertisements they enter into the target customers.

Through feedback information, marketing strategy is developed. E-mail marketing has a strong man-machine interaction.

4. strong pertinence

The aim of e-mail marketing is to send appropriate information to the right crowd at the right time.

And E - mail marketing system can also subdivide the target customers through data mining, so that the enterprise can truly carry out fine marketing.

5. the cost of marketing is cheap

As long as you apply for an e-mail address on Internet, you can send e-mail, whether it is a large enterprise with large assets or a small and medium sized enterprise with poor assets, so long as you can access Internet, you can develop e-mail marketing business.

Two, analysis of the disadvantages of e-mail marketing

1. the overflow of spam

Because of the weak marketing awareness, incorrect e-mail address information, inaccurate update, and inaccurate market positioning, many consumers receive too many worthless commercial e-mails, giving consumers an impression of spam, which damages the image of e-mail marketing.

2. the credibility of the mail is not enough.

E-mail media is a medium that everyone can use. Everyone can publish marketing information with an e-mail account.

The diversity of disseminators has led to more and more false advertisements on the Internet.

The spread of spam information has affected the credibility of the Internet media and reduced the promotion effect of online advertising.

3. mail feedback is difficult.

Although it can theoretically provide detailed tracking records for the delivery rate, opening rate, reading rate and forwarding rate of e-mail, it can not be done because the basic principle of this measurement is to add a tracking code into HTML code, but these codes are often shielded, and e-mail for plain text format can not be tracked at all.

Three, analysis of the disadvantages of e-mail marketing

1. the overflow of spam

Because of the weak marketing awareness, incorrect e-mail address information, inaccurate update, and inaccurate market positioning, many consumers receive too many worthless commercial e-mails, giving consumers an impression of spam, which damages the image of e-mail marketing.

2. the credibility of the mail is not enough.

E-mail media can be used by everyone.

Everyone can publish marketing information with an e-mail account.

The diversity of disseminators has resulted in more and more false advertisements on the Internet. False news has spread and garbage information has been damaged. This has affected the credibility of the Internet media and reduced the promotion effect of online advertising.

3. mail feedback is difficult.

Although it can theoretically provide detailed tracking records for the delivery rate, opening rate, reading rate and forwarding rate of e-mail, it can not be done because the basic principle of this measurement is to add a tracking code into HTML code, but these codes are often shielded, and e-mail for plain text format can not be tracked at all.

Four, e-mail marketing strategy to explore

1. email address resources with potential customers

After establishing an e-mail address database through various channels such as purchase or self collection, enterprises should remove invalid, invalid and duplicated e-mail addresses in time, and detect the correlation between the owners of the e-mail addresses and their businesses, and remove the unrelated customers in time.

In order to ensure that the Email address resources of the customers are efficient, low repetition rate and high relative customer rate, avoid non target delivery as spam.

2. training professional marketing staff

The professionalization of marketing personnel refers to the development of the professional level of e-mail marketing by enterprises. A group of marketers with professional knowledge are required to make full and appropriate use of user information for marketing.

Professional marketers can easily edit information about various behaviors of customers on their website, such as which page they are browsing, what commodities they are looking for and what products they are looking for, and then quickly provide relevant products and services to gain added value by identifying customer behavior models.

3. mail content settings

Mail format is correct, concise and orderly. Although e-mail has no uniform format, as a letter for commercial activities, it should at least refer to the format of ordinary business letters, including the name of the addressee, the body of the message, the signature of the sender, and other factors.

The whole mail looks simple and clear.

4. mail theme

When users receive mail, the first thing they see is the theme of the email.

So an effective email must have an eye catching and effective theme.

The theme of the mail should embody the essence of the content of the mail, which can be condensed into a sentence composed of key words, and then appropriate to use some words to polish.

Generally speaking, the appropriate email subject should be kept within 8-20 Chinese characters.

5. email content to attract customers

Mail propaganda is different from newspaper.

And other print ads, the greater the space, the greater the strength and boldness of the enterprise.

E-mail should strive for concise content, preferably with pictures that can visually stimulate users.

Usually, the unfamiliar mail that users receive is usually not browsing for a long time. When they read the mail, they usually take a look at it, so they need to express their appeals with the simplest content, and fully attract the interest of their customers. If necessary, you can give a detailed link (URL). If the recipient is interested, he will take the initiative to click on the content of your link.

Otherwise, there is no value in content.

On the other hand, the capacity of e-mail space is too large, and user reception is also prone to problems.

6. some tips for delivery

Generally speaking, Monday is not suitable for sending mail.

Because usually the customer's mailbox on Monday will be full of business letters or junk mail. At that time, customers are not so serious in handling e-mail, they may just delete them at random.

In the same day, sending mail is the most intense feedback in lunchtime.

Do not send multiple letters with the same content to the same email address. When the other party directly or indirectly refuses to accept the mail, they must not send letters to the other party, respecting the customers.

Based on the above, in the increasingly developed media today, e-mail marketing can become an effective way to make full use of customer information and make full use of e-mail marketing.

Marketing, advertising and CRM's weapons.