Luxury LVMH Brand Infringement Trademark Infringement

According to the world clothing shoes and hats net, a few days ago, France

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Its luxury brands Christian Dior and C e line are accused of trademark infringement. The plaintiff is a Live Eyewear company in Southern California. Last month, the company filed a lawsuit in the federal court of California, USA, claiming that the glasses sold by the defendant infringed two registered trademarks of its company.

Live Eyewear accused LVMH group, Christian Dior and C e of embezzling trademarks registered in 2003 and 2009 respectively, and were infringed trademarks as COCCONS and SOFT TOUCH. The former consists of standard characters, without specific font, size, color and style restrictions. The latter refers to the technology of using soft rubber to handle glasses borders, and protects glasses to prevent corrosion of glasses.

Live Eyewear claims that LVMH group has authorized at least four glasses products using the "SOFT TOUCH" trademark to the Xia Fei Nuo group.

In addition, LVMH group also sells super large Sunglasses containing "COCCONS" trademarks, and the styles are not different from those of Live Eyewear.

Live Eyewear said the above trademark infringement caused irreparable damage to the company and sought the chance of a permanent injunction.

As of press release, LVMH group and its luxury brands Christian Dior and C e line did not comment on this.

The infringement disputes in the industry have always been there. The German sports brand Adidas filed a new lawsuit against the Danish shoe brand ECCO this year, accusing its trademark of the classic three stripes, which was suspected of infringing Adidas, and demanded that the brand immediately stop selling all suspected footwear products and pay damages up to millions of dollars.

According to documents submitted by Adidas to federal court in Portland, Oregon, Adidas accused the Danish shoe brand ECCO of deliberately adopting counterfeit or similar imitation three stripes trademark design to mislead and deceive consumers, believing that these goods were produced, authorized or licensed by Adidas, and originated from Adidas brand.

In May of this year, the Taiwan intellectual property court ruled that the luxury brand LV won the lawsuit, ordered ITO International Limited to make an apology to LV and pay huge compensation.

The Taiwan intellectual property court considers that iki2's unauthorized use of LV EPI trademark design handbag has not only caused serious damage to LV brand, but also caused consumers to confuse product sources. At the same time, it also weakened the identification of LV trademark.

The court also said that the sale of the handbag by the defendant had a negative effect on the uniqueness of LV and its reputation for superior quality.

The trademark dispute between luxury brand Gucci and fashion brand Guess has also attracted wide attention. Gucci initially appealed in the United States to require Guess to compensate 221 million dollars for its trademark infringement. Finally, the court awarded Guess a compensation of $4 million 700 thousand and permanently banned Guess from using the infringement design.

Since then, Gucci has sued Guess trademark infringement in Milan, Paris and Nanjing, pointing out that Guess's belts and wallets and other products copied and copied their designs, and this lawsuit has lasted for nearly 8 years.

However, Gucci won only in the United States and was defeated in the courts of Paris and Italy.

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