Italy Luxury Association Responded To Ali'S Fake: Don'T Just Laugh At It.

Because of the notorious selling problem, China

Platform giant Alibaba Group Holding Ltd. (NYSE:BABA)

This week again became the focus of global public opinion.

Wednesday, because of the "intolerable counterfeit and piracy".

The US trade representative office once again listed Alibaba's Taobao.com Taobao network in the notorious market.

The agency listed Taobao in the notoriety market in 2011, but removed the list in the following year.

For 5 years after being listed again in the "notorious market" list, Alibaba on Thursday launched a "big fight". The group's president, Michael Evan, issued a statement blaming the political reasons. The group chief Zhang Yong also issued an internal letter, known as "not afraid of malice from the market".

Alibaba suffered the biggest crisis after listing in 2016. In addition to the slowdown in GMV growth, the SEC investigation, the payment under the WeChat payment line surpassing Alipay, the cash crisis of attracting treasure, and the social function of "campus diary" being accused of vulgarity, its continuation of the whole year's crisis still revolves around the issue of Tmall.com Tmall and Taobao's selling off of the group's e-commerce platform. Especially after joining the International AntiCounterfeiting Coalition (referred to as IACC) International Anti counterfeiting alliance in mid year, it quickly cleared up the alliance's incident.

At every time when he was accused of selling fake products, the Alibaba did not have any accident to claim that the group tried hard to fight against counterfeiting, and showed the data listed by the group itself, trying to prove that it had done something in the fight against counterfeiting. On the contrary, it had little introspection.

This week, the US representative's trade office put Taobao in the "notorious market" list. Alibaba responded exactly the same, and the company burned the "war" to the possible protectionism of Donald Trump President Donald Trump.

For the above events, the focus of the Chinese mainland media is also pointing to the US government and the president designate. Only a few media, such as Xinhua, have warned the Alibaba that they need to reflect on themselves.

Because of the well-known reasons, the main role of the mainland media is the propaganda machine. In recent years, the survival dilemma of the media has led to a significant reduction in the independence of the industry. The Alibaba group and Affiliated Companies have also invested in many media inside and outside China.

However, there is no evidence to point to Alibaba's control of public opinion. Despite previous "Zhao Wei time", social media users said Ma controlled many media.

Different from mainland media reports, many international authoritative media such as Bloomberg, New York Times, financial times and so on have blamed Alibaba's selling problem on the group's omission.

According to the world clothing shoes and hats net, Alibaba should pack up "crocodile tears", because as long as Taobao searches easily, it knows Alibaba's attitude towards fake products.

According to the world clothing and shoe net, Alibaba is far more than "forty robbers". The LEX column of the media commented that even for political purposes, counterfeiting is still tenable. The Chinese government and Alibaba can "plagiarize" the US and Britain's anti-counterfeiting measures.

According to the world clothing and shoe net, in fact, "more and more Chinese consumers also say they want to buy goods from more credible channels."

Alibaba's strategy to shift focus to Tmall in recent years is also an indisputable fact, but Tmall's B2C share is constantly being eroded by competitors such as Jingdong.

New York Times also said Alibaba has lobbying the US government to spend $2 million 400 thousand since 2010.

Although most well-known international media have listed Taobao in the "notorious market" list, it is blamed on the Alibaba's own selling problem. Unfortunately, there are still a few mainland media ignoring the fact that the international media "focus on Trump" and call it the "black hand of the United States".

According to the world clothing shoe and hat network, Taobao office is again listed in the "notorious market" list for the representative office of the United States. The latest action of Alibaba is to set up a brand and Industry Association Advisory Committee to improve the intellectual property rights of its online shopping platform.

According to the world clothing and shoe net, Alibaba said on Friday that the company will cooperate with representatives of international brands and small and medium enterprises in the United States and other places to help eliminate fake sellers.

However, the Alibaba did not disclose the names of the participating companies or representatives. It merely indicated that the term of appointment of the members of the committee would be carried out and that the first meeting of the members of the committee would be held in March next year.

However, according to the world clothing and shoe net, most of the intellectual property industry and representatives of brand industry organizations have questioned Alibaba's commitment.

Bharat Dube, chief executive of Strategic IP Information, said in an interview with the Wall Street journal that up to 80% of the products sold on Taobao in some form of Taobao were fake. He also said that the Alibaba had spoken only to crack down on counterfeit products rather than taking effective measures.

Bharat Dube has previously served as the global leader in anti counterfeiting of Compagnie Financi re Richemont SA (CFR.VX), and is the world's most famous watch and jewelry retailer. Its group owns many luxury brands such as Cartier Cartire, Piaget count and Vacheron Vacheron Constantin.

Armando Branchini, vice chairman of the Italy Luxury Association Fondazione Altagamma, representing Gucci brands such as Gucci and Italy, said that Alibaba should not only engage in "public relations gimmicks" on the issue of establishing advisory committees.

Earlier, Gucci Gucci and its parent company Kering SA (KER.PA) opened a number of brands of Kai Yun group in the United States for the two time to sue Alibaba group.

In July 9, 2014, Kering SA, a luxury brand of Kai Yun group, filed a lawsuit against 14 businesses in Alibaba and its platform in the United States, accusing Alibaba of deliberately creating a possibility for a large number of counterfeiting merchants to sell illicit goods around the world, including the United States.

The lawsuit took place on the eve of Alibaba's listing in the US.

However, two weeks later, Gucci, Gucci and other brands quickly revoked the accusation against Alibaba, and issued a joint statement with Alibaba, saying: the parties have agreed to cooperate sincerely to further reduce the counterfeiting activities of the brand under the cloud.

{page_break}

In May 15, 2015, Gucci, Gucci and other brands once again filed a lawsuit in Alibaba in the United States, saying the company's e-commerce platform provided a platform for the counterfeit sellers, while Alibaba knew that the sale of fake sellers did not prevent them, or even provided marketers for marketing.

In the indictment, the Gucci America Inc. Gucci America Inc called the Alibaba so-called "ecosystem", which actually provides a platform for counterfeit products "producers, sellers, buyers" and provides them with online marketing, credit card operations, financial and shipping services.

In the indictment, the Gucci America Inc. Gucci America Inc said the Gucci Gucci product with a price of $795 was sold on Alibaba's e-commerce platform with a super low price of US $2 -5 US dollars.

At the beginning of August 2016, Kevin Castel, a judge in Manhattan, New York, made a judgment on the sale of counterfeit goods by Alibaba, such as Gucci and Gucci, and said that the evidence submitted by Gucci America Inc. Gucci America Inc was not enough to judge Alibaba and the Chinese businessmen suspected of selling counterfeit goods in fraud.

Kevin Castel said that according to the federal anti fraud act, it is not possible to judge the objects of Gucci, Gucci, and other brand prosecutions, or to prove that Alibaba agreed to take joint actions with Chinese businesses suspected of selling fake products.

He said that every action suspected of fraudulent businesses can be done independently without the help of other defendants.

However, the case is not over, and litigation related to trademark infringement is still in progress.

At the same time as Kering SA SA opened the cloud group's lawsuit against Alibaba, Ma Yun, founder and chairman of the board of directors of Alibaba, repeatedly issued a shocking speech to the brand, including accepting an interview with Forbes magazine, saying, "I would rather lose the lawsuit than lose money, but we will win dignity and respect". It is totally ridiculous to blame Gucci for selling so expensive.

In the June investment day event, Ma Yun once again put forward the statement that "fake quality is better than genuine products".

The luxury industry represented by Gucci Gucci has always been the most serious infringement industry by Alibaba's e-commerce platform. In Alibaba's e-commerce platform, a large number of businesses sell counterfeit luxury brands or sell "Shanzhai" products by infringing the trademark rights of the luxury goods industry.

Previously, the only traditional luxury brand Burberry Boboli was in Tmall mall, while Alibaba helped Burberry Boboli clean up a lot of counterfeit products on Tmall and Taobao. On the contrary, counterfeit products of many luxury brands that did not enter Tmall were still rampant on Taobao, including counterfeit products of Gucci Gucci brand.

In May 2015, LVMH Mo t Hennessy Louis Vuitton SE (MC.PA): MOET & CHANDON Hennessy Hennessy group LV's beauty products retailer, Sephora star, entered the Alibaba competitor JD.com Inc. (Sephora), Jingdong mall. In the statement, the Asian Federation chief executive of the company said that the selling point of genuine goods of the flagship store was in the statement.

In September of this year, Sephora was finally settled in Tmall.

People familiar with LVMH SE told reporters that LVMH SE's beauty brand and beauty retailer entered Tmall, and hoped that cooperation could help LVMH SE's luxury brands that would not enter Tmall, such as Louis Vuitton Louis Weedon and other brands to fight against counterfeiting, and buy "buy one get one" cooperation.

Although LV and Taobao signed the memorandum of counterfeiting in 2013, the source said, "the memorandum is only symbolic. There is no real meaning in the absence of a brand entry."

The signing of the memorandum of counterfeiting with Taobao also includes the brand name of the US luxury brand Coach, Inc. (NYSE:COH) (SEHK:6388), and the Coach brand. The company has entered Tmall two and Tmall's predecessor, Taobao mall two. The most recent withdrawal was in August of this year.

Analysts said that Coach's two exit was related to Tmall's ineffective protection of the brand's intellectual property rights, and the latest exit was also disappointing to Tmall's sales role.

At present, Coach has chosen to provide online shopping service to Chinese consumers through WeChat account, and operates an independent Chinese e-commerce website.

Despite the fact that it has been criticized for selling goods and has been listed on the "notorious market" list for the two time by the office of the United States trade representative, the industry generally believes that the above actions are still difficult to impose a substantial constraint on the selling behavior of the Alibaba platform. However, with the announcement of the recent "Jordan" case in China, the Western brand intellectual property owners are gradually being protected in China.

However, if the tension between China and the US is likely to be tight, the Chinese government may again condone the above-mentioned infringement of Chinese brands.

On Thursday, Alibaba Group Holding Ltd. (NYSE:BABA) Alibaba shares closed at $86.80, down 2.75%.

More interesting reports, please pay attention to the world clothing shoes and hats net.